Listing Critique: 23rd March, 2020

[#1]

Hi India sellers!

I’m excited to share that on Monday, March 23rd, Etsy India will work with it’s third party partner agency here to offer some “Listing Critique” tips for Indian sellers on the forum!

For those of you who have not participated in a “Listing Critique” before, here’s how it works:

• Next week on 23/03 we will open this thread to comments at 10:00 am IST. From there, you will have until 10:00 pm IST to submit a link to a listing from your shop that you’d like advice on—you can only choose one, so choose wisely!
• With guidance from Etsy Shop Optimization Specialists, Etsy will review your listing and share a personalized critique. The critiques will focus on things like keywords, photography, and other conversion tactics.
• We will consider requests on a first come first serve basis. Please note that thoughtful critiques take time to construct, which means that we will not be able to get to every request during this session.

Here are the details:

• If you’d like to participate,
• Join the Team: India Etsy Seller Support Network. This is where all the action will be happening so sign up in advance.
• Head to the team on March 23rd at 10:00 AM IST to find the discussion - it will be called Listing Critique Marathon. It’ll be pinned at the top! We will only look at listings that are posted on 11th - so make sure you only post then.
• Reply directly to this post. We will be open to take listing submissions from 10:00am to 10:00pm IST Listing critiques will be shared on a rolling basis between 10:00am - 6:00pm IST on 26th and 27th March.

We’re so excited and we hope you are too! See you on Monday! 

[thesundaeproject · Accepted solution]

@KrishasStudio wrote:

Hi.

Foram here.

I would like to submit this listing

https://www.etsy.com/uk/listing/727893382/name-sign-flower-name-sign-perdonalized

Hi Foram!

Thank you for submitting this listing. I love the handmade name sign with little floral detailing - so pretty!

My advice for you is to work on the listing’s keywords - keywords are very important in terms of visibility in searches, and updating yours may help to get your product in front of more of the right buyers. 

The first thing that jumps out to me is your listing title. I would recommend including only 3-4  relevant phrases here that buyers might be searching for on Etsy. “Name Sign” is a great start, and you could expand this to include the word “personalized” or mention that it is a ‘Handmade Felt Signboard’ and the rest of the phrases can go in your tags!

Additionally, listing’s keywords also includes tags - It looks like you’re using tags for your listing (which is important!). It looks like as of now you’ve used 11 tags and you actually get up to 13! Make sure you use all available tags with diverse terms so that you get as many opportunities as possible to get your items in front of buyers in search. Try using tags like “floral name board”, “customized wall decor”, “personalized gift”. I would also recommend adding more tags around gifting occasions - I think this would be a great housewarming gift or gift for kids!

Here is a Seller Handbook article that might help you: https://www.etsy.com/in-en/seller-handbook/article/keywords-101-everything-you-need-to-know/38277428...

I also think adding more photos to this listing could be helpful. Consider adding a few more to highlight the potential use, and packaging of this lovely product. Packaging shot is a must as it is a great gift item! 

Thanks again for participating today. I hope this helps! 

Best,

Shweta

[thesundaeproject · Accepted solution]

@AynaDesigns wrote:

Hi this is Priya from Aynadesigns.

Here below is the link to my listing-

https://www.etsy.com/in-en/listing/731824960

Hi Priya,

Thanks for submitting your listing! 

Here are a few suggestions that can help you in making your listing stronger:

The first that pops to me after seeing your listing is the title. I see that you have included a lot of phrases in your titles which contain important keywords related to your product. However, it’ll be great if you can trim your title to just 3-4 phrases so that it doesn't look too crowded. You can use the remaining keywords in your tags. You can perhaps trim it down to just Golden twist hoops, Wide hoop earrings for women, Thick gold circle latina earrings.

When reviewing your listing, I noticed that the 3rd image featured a watermark. I would recommend letting your awesome product shine through, and leaving the text for the product description. Photos with watermarks or copy overlaid make it challenging to promote more broadly.

One thing I noticed is that your 6th photo is a little blurry. Make sure that you focus more on the product than on its background while clicking photographs. You might be able to attract more buyers with a shot that really showcases the craftsmanship of your item. 

I hope this helps!

Warm wishes

Shweta

[thesundaeproject · Accepted solution]

@TheHungryPalette wrote:

Hi! 

This is Shub and my shop is TheHungryPalette! Thank you for doing this, really appreciate it in these lockdown times. Here’s a product that I would love your thoughts on: https://etsy.me/3dkpTW5

Thank you!

Hi Shub!

Hope you are doing well! So good to see you here in the forums!

I love the bread wall art in your listing being a bread lover myself - I would love to purchase it

In the spirit of improvement, here are just a couple tips to consider:

Title: I noticed you’re using dashes to separate phrases in your listings. Buyer research shows that using commas instead of dashes helps titles appear more clean and readable.

Tags: It looks like you’re using tags for your listing (which is important!). Make sure you use all available tags with diverse terms so that you get as many opportunities as possible to get your items in front of buyers in search. It looks like as of now you’ve used 10 tags and you actually get up to 13! Some of the tags could be: ”bakery sign art”, “gift for baker”,”wall decor”, “food lovers gift”. 

Here is a Seller Handbook article for inspiration: https://www.etsy.com/in-en/seller-handbook/article/keywords-101-everything-you-need-to-know/38277428...

Photos: I’d suggest using all available photo slots for the listing (right now you have 6 and you actually get up to 10). If you need more ideas on what other types of photos to take, consider having the artwork displayed in a cafe or a kitchen. Also, adding a packaging shot would be great as this item makes for a perfect gift! I would also suggest adding a process shot - I can imagine a potential Buyer enjoying seeing a behind the scenes photo of how they are made.

Thank you for participating!

Best, 

Shweta

[thesundaeproject · Accepted solution]

@KEPHDesignStudio wrote:

Hey team,

This is Keyuri from KEPH Design Studio

Here is the listing for a review :-

https://www.etsy.com/in-en/listing/738901433/pane-bagru-sea-green-a-handmade-notebook?ref=shop_home_...

Thanks!

Hello there!

Hope you are doing well! Thank you for participating - love the notebook in your listing (I am a huge stationery hoarder myself!)

I would like to make a few suggestions around tags - think of tags as keywords that buyers will input into the search bar on Etsy to find your items. Make sure you use all available tags with diverse terms so that you get as many opportunities as possible to get your items in front of buyers in search. You can try adding something like “handmade paper diary” or “wood travel journal” or “gift for illustrator” or “green notebook” or even “gift for craft lover” instead of “green or orange” “office” since these suggested tags are a bit more relevant to the listing itself.

Next would be around the title - since the title of a listing is important for search relevance and is usually the first thing shoppers tend to see, I would suggest reformatting the title to include key descriptions of the item that shoppers would be searching for such as including the size of the notebook.  Also, I’d suggest separating out phrases of your title with commas rather than other characters such hyphens. For example, your title could be: “Wooden travel journal, Handmade Paper A5 diary, Teak Wood Notebook, Handblock Printed Notebook”.

Lastly, I’d also suggest using all available photo slots for the listing (right now you have 8 and you actually get up to 10). If you need more ideas on what other types of photos to take, consider having a photo of how the notebook looks from inside and a packaging shot - since it makes for the perfect gift for stationery lovers!

You have great products, I hope my suggestions help!

Best, 

Shweta

[KEPHDesignStudio]

These were great insights Shweta and we have made the suggested changes as well. Thankyou so much for going through all the things, i'm sure it must have been very difficult for you but this is a huge help to all of us.

Lastly,

Thanks a ton for loving the Diaries, it makes us very happy when Stationery lovers like you appreciate our products. There are a few other products that might interest you. We'd be happy to take you through!

Hope to list more products on etsy soon.

Thanks again,

Team KEPH

[thesundaeproject · Accepted solution]

@Artonpapier wrote:

Hi,

Would love a critique's view

https://www.etsy.com/listing/766559706/horse-paintingoriginal-art

Thankyou

Hi Manpreet!

Hope you are doing well! I’m Shweta and I work for the Seller Community in India. 

You have so many amazing things going on in your shop and listing. Congratulations on all your five star reviews and the pictures that accompany the reviews.  You can tell your buyers are very proud of their purchases. 

I would suggest you add “about your shop” information since it really helps a shopper in understanding your making process, and it reminds them that real humans are on the other side of this listing making it! 

Coming to the listing, my biggest advice would be around the following things:

Photos: Using all available photo slots for the listing (right now you have 1 and you actually get up to 10). This can help shoppers get a better feel for your items since they can't pick up and hold them before they purchase. If you need more ideas on what other types of photos to take, consider having the painting displayed on a drawing room wall! Here is a Seller Handbook article for inspiration: https://www.etsy.com/seller-handbook/article/7-essential-types-of-product-photos/22504064051

Title: I would recommend including only 3-4  relevant phrases here that buyers might be searching for on Etsy. “Horse Painting” is a great start, and you could expand this to include the word “Watercolour” or mention other aspects. You could also add “Original Wildlife Artwork”. 

Tags: One other recommendation is to be more specific with tags. For example, I see you have a few tags using the word “russian or Equestrian” which a buyer might not search for - when crafting your titles and tags it’s important to think about how your buyers are searching for your items. We find that using tags with multiple words or phrases that are as specific as possible work the best for matching your listing with the perfect buyer. You can try adding something like “Housewarming gift” or “horse wall decor” or even “Canvas Art”  since these suggested tags are a bit more relevant to the listing itself.

Thanks again for participating today. I hope this helps!

[FrenchCoutureJaipur]

Hi, kindly review my listing. Check out item in my Etsy shop https://www.etsy.com/listing/800778490/kashmiri-bloom