1. Tell us your Etsy story.. how you got started in your craft and how you started selling on Etsy.
My sister Susan and I started sculpting miniature foods for our dolls when we were kids. 20-odd years later, we're still sculpting miniature foods, but fashioning them into jewelry instead of overfeeding the Barbies.
We started selling our tiny food jewelry back in 2006, at our local Charlottesville City Market. We were lucky to have such a thriving local weekly market where we could get great feedback from customers, really refine our product, and get our feet wet with the business side of things.
By the end of the year, we realized we definitely needed a web presence, especially since Charlottesville is a very touristy town (Monticello, UVA), and we wanted to be able to connect with our out of town customers easily.
We listed the first pieces for sale on etsy in early 2007, and have been selling here ever since.
2. What have you learned about business since you launched your Etsy shop?
Etsy has been an unbelievable place to learn how to sell our work online. It's a crash course in photography, marketing, branding, SEO, everything e-commerce. At first, it was overwhelming, but by taking small steps and constantly tweaking (to this day!), we've gotten the swing of things.
Etsy is a fantastic place to get feedback on everything since there is such a diverse community of both sellers and buyers. For direct feedback on the business side, there's been nothing more helpful than reading the forums, the links to crafts-business blogs, and countless tips from other sellers.
Beyond that, every time we'd like to update something about our online business, we always test it on etsy first before applying it to our own website.
3. Tell us one piece of advice for new sellers.
Before you're actually a seller: Set yourself up as a seller- talk to an accountant and find out everything you need to do from the beginning to be a business. Start things off right with your paperwork and bookkeeping and your life will be much easier in the long run.
Once you've done that- jump in. Seriously. After a year, your shop won't look much like it did initially, but the best way to start learning what works and what doesn't is to simply begin. It's so much easier to edit than it is to create from scratch. And you can get lots of good suggestions once you have something to ask questions about!
Bonus: advice for established sellers
Spend out. One of my favorite blogs is the happiness project (
http://www.happiness-project.com/ ), and one of her best pieces of advice is to spend out. By that she means: don't hoard ideas for fear that you'll never have another good one. Develop them, share them, and trust that you'll have more.
Whenever I focus on creating new work, and get excited about sharing it, I get 20 new ideas in a creative wave. Or our fans on facebook offer great suggestions to improve or expand upon an idea. Sure, lots of ideas I love kind of flop, but the creative process itself generates new ideas and some of them are huge winners.
Cheers!
~Jessica & Susan