Hi everyone!
I wanted to touch base with you on how we determined our 30 finalists.
In addition to pitching on Instagram, finalists had to be approved Etsy Wholesale sellers with published linesheets. Once we narrowed down the list of qualified candidates, we worked with retailers to select sellers whose lines best aligned with the retailer's brand. We would have loved to host 50 candidates but during our selection process we came to the conclusion that a slightly smaller group meant more individual attention for each designer's line.
Geographic location was not a factor in our selections. In fact, we're thrilled to have 3 international sellers accept our invitation to participate! While the selection process was tough, we're thrilled with our finalists and look forward to welcoming them to our Brooklyn headquarters!
