I just went and had a look at your shop, firstly, you have some lovely items in there, I love your elephants and the quilts too. I think you need to work on your tags, Meredith is right. How about using elephant teddy toy, child friendly toy, nursery elephant toy, for quilts, girls quilt, boys quilt, nursery bedding,
I have been adding gender specific tags because the new browse thing seems to like it. So, if I have a cardigan that is unisex, I tag, girl, boy, baby girl, baby boy etc
I hope this helps, but Meredith has some good ones for you, good luck