Good Morning!
Absolutely LOVE the colors & products in your shop! Felted Organic Soap? Nice!
You are right, there is a WHOLE lot to do, & pretty soon, if it hasn't already, it will begin to invade not just your waking hours, but sleeping hours too!
Some personal advice.......I began on Etsy with three shops. I closed one after a year because I couldn't devote as much time as I would have liked, & of course, there was only one sale - so that was a help.
However now, I am closing down the 2nd one, so I can concentrate on this one here. What I found personally, & some may disagree, but too many shops, spreads you too thin. I began to concentrate on this one & began to expand (last November actually) & am now participating in many local Arts & Crafts, Shows & Festivals.
Your items, from my point of view, & from my glance, all appear to have a common denominator, so the section area should be good enough (to me anyhow) to divide the different products.
Utlimately? You have to go with YOUR feelings on the matter. Its YOUR shop! But keep one thing in mind........DO NOT give up! DON'T quit!
The forums & the community here are awesome! You will meet some great people & make many friends. You also will develop a loyal clientele! Enjoy it! Don't allow it to become a burden (I had to make office hours - lol).
& Welcome!