ditto judy
you arent matching keywords in title into tags very well.
https://www.etsy.com/listing/179307075/crayon-book-bag-bicycle-road-trip-bag?ref=shop_home_active_4 crayon book bag- not in one tag
bicycle-this is not a bicycle
road trip bag-not in a tag
crayon roll up-not anywhere
kids tote bag- not in one tag
childs coloring bag-not in one tag
colouring bag- search reads that as coloring bag. no need for it twice
travel organizer- not in one tag
crayon bag- yay!! its part of another tag, so you are relevant!!
search are ranked by those items with that term exactly in the title and in one tag being shown first.
if you are in a big category, you wont be found if you dont do that.
simple as that