I have a large variety of things in my store, but my shop name isn't so focused on a product type. I think that if you MAIN product line is your felt products then I would move your other stuff to the far right of your shop storefront. Take a look at the column layout in my shop and you may understand better what I mean. I have a featured item which anchors each column. The front page is my primary focus on this plan, and it gets jumbled in other pages, but it shows the variety on the front page.