Where can you post a link to your email / newsletter signup on Etsy? Where is it not allowed?

[Former_Member]

Are you allowed to add a link to your shop's newsletter / email signup at the end of a listing on Etsy? If so, do you think it is wise?

There is a great articular in in the Etsy seller handbook called "How to Grow Your Business With Newsletters". (https://www.etsy.com/seller-handbook/article/how-to-grow-your-business-with/22819606444) It says:

Etsy’s About page for sellers is a great place to add a link to your email sign-up page. You can also include a link to a sign-up page in your Shop Announcement and Message to Buyers. Again, don’t just automatically add customers to your list; always make sure you have their consent.
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[WilliamsGiftshop]

Just realize that they won't be live links.
Etsy only allows live (clickable) links (the ones that turn blue) to other Etsy pages.

A good place to put it is on the sales confirmation e-mails you send to your customers.

[BrittanysChikBoutik]

On the website non etsy links aren't clickable but in the app they are and more and more of my traffic is coming from the app so I'd put the links in :-)

[WilliamsGiftshop]

Pffff, thanks Etsy!
This is the first company I know to let their programmers just play around with the code without having an overall plan.

[DEEZdutch]

you can add links at multiple places:
-About
-Announcements
-Description...

Just place it in any typeable box that you'd find suitable :)

Yes it's allowed as long as it doesn't lead people away to buy at a different website.

This forum post clarifies a bit about the above;

https://www.etsy.com/teams/7716/announcements/discuss/13718833/

[WilliamsGiftshop]

Still, on most pages (when using a pc) it won't become a clickable link.

[DEEZdutch]

oh yes BeaG you are right. I believe on the app it does and in the email of an order as well.

But I didn't see that as a requirement for her. Victoria just asked if it was okay to post a link there :)

[WilliamsGiftshop]

And on our About page we can add a few (pre-defined) live links, under 'related links'.

I'm sure she was talking about live links, otherwise they are not links at all but just pieces of text. LOL

PS: Manon, are you aware that you have to disclose all your Etsy accounts in all your Etsy accounts? I saw you talking about your 'other shop' somewhere, but your shop announcement does not say you have another shop, nor does it have a link.
Just thought I'd remind you.

[DEEZdutch]

Hi Bea,

I am fully aware of this and gave all the info on my public profiles as required by Etsy. Or do you think I'm missing something?

https://www.etsy.com/help/article/132

[WilliamsGiftshop]

I appologize, Manon!
I overlooked it.

(No need to quote me help texts. My shop is almost as old as Etsy is.)

[DEEZdutch]

I have been around for many years as well and refer back to the rules often (I probably have a dusty brain :D). Especially in this case there seems to be some confusion. (In another thread as well). Etsy speaks about public profile. Whenever they talk about public profile it's your personal user page with username etc. however some people still insist the info should also be added to your shop announcement etc. maybe you can shed some light on this? I can not find any etsy rule that mentions this.

[WilliamsGiftshop]

That's the problem with Etsy. They have many rules, but some of them are nowhere to be found. The only reason one would know they were there is when some moderator mentions them in the public forum. But then another moderator explains the opposite.
In fact, back in the first years we would communicate directly with the four Etsy founders (and still the only four employees, imagine that) in the public forums and they would explain the rules to us. They probably weren't even written down then. And less then 2% of Etsy members visited the forums....
So yes, in the past Etsy told us in the public forums (which I don't visit any more) that this info should be added to our shop announcement too.
Yet obviously that rule is nowhere to be found (anymore?).
So that is where that confusion comes from.
Etsy loves confusing their customers. In fact, Etsy admins themselves are very confused about the rules too.
Yet it doesn't seem hard for me to make up site rules and then stick to them and force your customers to stick to the rules too.
But that is not the way Etsy does business.

I did look in your shop announcement, with that old rule (that might or might not have existed) in mind. So, again, sorry for missing the info that, according to the new rule (?), is in the right place.