What's a good click rate per dollar spent?

[Former_Member]

I advertise with a certain blog, and while I watch my stats and do get pretty consistent traffic from that blog, I'm wondering if it's worth what I'm paying. Does anyone know what a decent or acceptable click rate is per dollar of advertising spent?

[Former_Member]

Hi Niki, I don't know if there's an actual average price for click rates. It totally depends on the blog itself, prices can vary so much from one blog to another! Here's all I could find :

Factors that Influence Advertising Rates

Blog advertising rates are based on a number of factors. The most important factors include:
Traffic: There are many different definitions of web traffic, but when it comes to advertising, most seem to care about page views. Many websites set their advertising rates based on cost per 1,000 page views (CPM"cost per mille). Advertisers will likely compare the CPM on your blog to other blogs in your niche to find the best value.
Size and location of the ad: Obviously, a bigger ad is going to cost more than a smaller ad that's hidden at the bottom of the page. Common ad sizes include 125×125, 120×240, 120×90, 468×60, and 728×90 to name just a few.
Subject of blog:Blog advertising rates vary greatly from one category to the next. If you're blogging in a very small niche (e.g. wood carving), you probably won't be able to charge as much as a blog covering something popular like gadgets and tech news. Your best bet is to seek out other blogs in your niche to see what their ad rates are.
Audience:This goes hand in hand with the subject of your blog. Your advertisers want to make sure the people reading your blog are interested in their products, will click on the ads, and hopefully take action once they get to their page. The more information you have on your readers, the better.

To sum it up, the only way to know if it's worth it or not is to calculate your profit margin, how much do you spend on your ad and how much traffic and sales do you get in return. Keep looking for other blogs that target your niche and see what they have to offer. Good luck with everything :)

[ScrapendipityDesigns]

Google charges anywhere from 50 cents to 3 dollars per click. Click through always cost more than views because you always get less of those. I always pay for views (which technically you are on this blog), but I calculate my cost per click as well and I try to keep that at or under $1.00 depending on what I am selling. If I was selling things in your price range I would be happy with 50 cents to $1 per click in the hopes that they purchase more than one item or become a repeat customer.

For me, my items only cost $2.00 so really if I am paying any more than 10 cents for a click I am losing money, and since that would be nearly impossible to have price per click so low, I don't pay for advertising right now. The only blog sponsors I would do is if they featured my blog and let me do a giveaway, then I would feature my newsletter and try to get people to sign up for that, so hopefully I would get more people on that list. This would make the price of the sponsorship worth it by itself and any other views or clicks I got for the rest of the month would just be bonus.

Good luck!
Rachel

[ModernSwitch]

Are you getting sales from those views? Are your sales more then what you are paying in ads?

If your not getting sales, it's time to move along, find somewhere new. Views don't really mean anything, and if your getting TONS of views and no sales, you may be reaching out to the wrong target demographic.

[Former_Member]

I don't know specifically whether I am getting sales from those views - is there a way I can track that specifically?

If I calculate it out correctly, I think I'm paying 30 cents per view on average. Like I said, not sure how that ties to sales, but it's definitely within the range mentioned by SerendipityDesigns earlier...

[kijsa]

I tried blog advertising, as well as a variety of other types of marketing, and I find it one of the least successful for my particular shop. The traffic is far less, and not consistent than other free sources such as Pinterest. The one thing I have done with blogs that was successful was an in-post giveaway or feature post. That translated to a few direct sales (the buyers let me know where the saw it, as well as traffic sources in stats).
I have found the best way to fluff up sales has been through tips I have learned through this forum- tags, photos, listing tips!
I have even had successful bloggers tell me that when they watch their stats the ad click thrus aren't that great!!! So it seems the only ones making money on the ads are the bloggers (many that I looked at made upwards of $3000 a month on ads) and they were decent but not top bloggers)
Others may have different experiences, but blog advertising seems best for blogs, not for shops!!
Blessings,
Kijsa