What Can Be Done For Black Friday

[MythOfTheWild]

I've been open a year and a half. Last year I wasn't sure what Black Friday or Cyber Monday were, but I put up my little discounts and sat shiny eyed behind my computer screen, waiting.
Nothing much came of it, but I knew right from the off that I was too new to receive much attention.
This year is different. I'm hoping my shop is old enough to walk, not crawl, now, and I'm also hoping that I've got enough knowledge on the upcoming shopping holidays to get by.

I am VERY eagerly awaiting the Etsy Success newsletters that will detail such information, but I'm wondering what other sellers picked up last year.

My banner already states when my Black Friday/Cyber Monday sale will begin, I've sorted out my discount code, and I even went as far as to buy a shop hop spot on thewonderforest.com
I'm stocking up on craft and shipping supplies, and I'm ready to go - but have I missed anything? Obviously I will be adding the holiday tags to my products, but what else can I do? I've been sure to mention the sale on my blog, and every post that has been schedueled for the 4 days, be they related or not, also have my discount code along the top.

So does anyone have any previous experience that I and others can benefit from?

[MythOfTheWild]

Any help? Aaaaanyone at all?

[Former_Member]

Hi Kim,
Sorry, but I don't have any experience. It went right over my head last year. Thank you for your post. It has given me much needed information.
Good Luck. Hope you do well this holiday season!

[Former_Member]

This will be my first go around.
I'm running a sale from Black Friday-Cyber Monday.
I was thinking about doing a discount and a free gift with purchase...still feeling it out.
I wasn't sure if advertising it sooner would discourage buyers that are thinking of purchasing today, or before the holiday. any thoughts on that?

[PiecesOfMePaperCraft]

Debra Townsend from DouglasSweets says

I wasn't sure if advertising it sooner would discourage buyers that are thinking of purchasing today, or before the holiday. any thoughts on that?

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Debra, that's my thought too. I plan to offer a coupon code discount Thanksgiving Day thru Cyber Monday. I haven't decided on the percentage yet. I'm not making any mention of it in my shop right now because I don't want to discourage buyers from purchasing now. So all you sellers/potential buyers reading this - buy now! Don't wait for the sale! lol

I have a holiday banner already made up. I'm going to launch it on Thanksgiving.

[Former_Member]

my thoughts exactly! and I've already had two sales this week...so I'm glad I didn't post it early!

[Former_Member]

humm maybe that's why my sales have slowed down. Are people waiting for black friday?

Last year I offered free shipping and a pair of free gold hoops ( my smaller version). I had plenty of sales but only 2 people took advantage of the offers. I couldn't believe it. THis year I will probably be doing the same. Curious to see how many take advantage of the offers this year.

[sherrytruitt]

I have a sale now through Cyber Monday. It's the only sale I ever do. I think it's important to advertise it early. If you wait, I do not think people will find you because there are so many shops.

Even if you only want to run your sale for a few days, you can put the coupon code in your shop announcement and not activate it yet.

I find people may purchase a little extra because they have a coupon. Best of luck with your sales.