Danielle, in response to your original question "we want to know how you are using it"
I posted funny photos of myself (in a dress that I made and reviewed for pattern review) as my cover photo.
Then I went to my personal Facebook page, posted the link to my biz page, and told my actual friends how many of them have not yet liked my facebook business page, and they were missing funny photos unless they took a look there. I got a handful of new "likes" immediately and some fun conversations too.
I plan to do more with the milestones function. I have to dig up some old photos of my first products which were not sold online. I think the milestones aspect of the timeline will really help tell the full story and be a great benefit to solopreneurs like me.
See my funny cover page here:
http://www.facebook.com/StudioCherie