I've been examining my facebook stats and previous sales (both on and off etsy). I've found that 90% of my previous customers and about 70% of my facebook likes are from women 40-55 years old.
I think I should be using this knowledge to target women specifically in this age group but I'm not sure how. I've been googling to find out what websites this age group frequents but am coming up short.
Any ideas of where I should be looking?
I've also noticed, thanks to google analytics, that the majority of my views are coming from Maryland (where I'm located), Virginia and Michigan. I started running facebook ads targeting these areas. The reaction from Michigan was amazing!! In fact one of my biggest customers is from Detroit.
Again not sure how to use this to my advantage. Any suggestions?
