Promoting is SO important, because NO ONE will help promote your shop but you. Etsy does nothing to help you get noticed, so its all you. It's true, and I agree, too much time in front of the computer zaps creativity, but you NEED to promote or else your views fall.
Use Tweepi and Hootsuite to schedule content ahead of time, that way you can walk away from the computer for a day and still have your stuff on Tumblr, FB and Twitter.