I'm thinking about changing my shop name to something that makes more sense for the casual shopper (my shop name comes from the phonetic spelling of my name, but shoppers may just think I think my stuff is odd). The name I have in mind would be more boy and girl oriented and I have lots of ideas for how to brand. Before I do anything, though, I want to make sure people who have already found my shop as oddedesigns will be able to continue to find me, even if they don't know I've changed the shop name.
So, those of you who have changed your shop name: What were the positives? Any negatives? Did you experience a drop in traffic? Did people have a hard time finding you? Why did you change your shop name?