That happens to me often as well. A lot of people love to ask questions even though they aren't committed, so don't be offended when it happens! I just don't take it as an actual order until we are further in the process and they have paid. I actually had several convos today about possible orders that haven't finished yet! On the other hand, I have had people ask me a question and then purchase the product seconds after I have answered their question, so it can go both ways. :)
As for contacting them, I don't suggest it. They might take it as you prying to get a sale. The only time I have contacted them after a convo that ended abruptly was when I was doing a one day sale and I wanted to warn my customer that the sale was ending. They had talked to me in length about a custom order, so I just wanted to make sure she knew it was ending, but I still did not hear back. Again, there is no reason to be offended, remember we are in retail! :)