Question about SEO and tags

[Former_Member]

Hello!

I have a question about tags, do you think is it useful to use the same combination of words several times, just changing the order of the words? For exemple, which tags would be the best :
"moroccan kilim pillow" "moroccan pillow kilim" and "kilim moroccan pillow"
or: "moroccan", "kilim" and "pillow"

Similar question;, should I use "pillow cover" or/and "pillow" and "cover"?

I'm quite lost and I struggle finding very specific advice about tags.

Many thanks all the best to all of you :)

[HoneyThistle]

Hi Sarah,

In regards to using a phrase or single tags ("pillow cover" vs "pillow" + "cover"), always use the phrase if the words naturally go together/is what you're selling. If you want people who want pillow covers to find you, then a whole phrase is more relevant than separate words.

In terms of the order of the words, choose the phrase that makes the most sense when spoken/what users will actually search. You can enter the phrase into the top search bar to determine what that may be. I don't think there's anything to be gained in adding 3 similar tags if they're all using the same words, when you can use the other 2 for other words :)

Hope this helps!

[RainbowBeeDesign]

Hi Sarah,

This link is from one of the other teams I belong to...It's about SEO. It has tons of informations, I hope it helps!

https://www.etsy.com/ca/teams/7722/discussions/discuss/17800662/

Wishing you the best!
Josee

[Former_Member]

Thank you Josee and Wei, that's very useful.

I realize I have a lot of work to do on my tags then :)

[RainbowBeeDesign]

Wishing you the best Sarah! :)

[TouchOfSilver]

A great place to start is with your item title, description and tags and what buyers use as search terms. There are many tools out there which provide free information on the number of searches people do on google monthly for any particular item (Google adwords keyword planner). Google keywords follows people's search terms in general.

Using google adwords, when I put the two keyword phrases in your title "Moroccan kilim pillow, vintage boho pillow with zipper n.09", into the planner, there were 50 searches/month for moroccan kilim pillow and 0 for the second phrase. It's good to have both detailed and more general keywords in your titles. SEO takes some real studying, but in time, it does start bringing alot of people to your shop...over time!

Here are some ideas for title and keywords with the number of monthly searches on google:
decorative toss pillows - 720
kilim pillow covers - 880
pillow for sofa - 880
pillow covers - 1300
kilim cushions - 1600
sofa pillow covers - 3600
kilim pillows - 5400

Aim for 500-1000 for targeted keywords, and low thousands for more general terms. More targeted keywords get fewer views, but convert to sales more. There are many other ideas besides these. Multi-word keywords are best for tags rather than single words which yield hundreds of pages of results - really hard to get found. There is a team here which really helps demystify SEO. Here's the link and good luck. Your pillows are very bright and cheery and you should do very well with them!

https://www.etsy.com/teams/11352/etsy-seo-google-seo-copy-writing-small