I just had my "official" opening! I actually had a "soft opening" on Nov. 25th, but spent from then until tonight carefully writing and re-writing my listings, reading forum posts, articles, tweaking SEOs and getting things just right: sort of the brick-and-mortar equivalent of cleaning the windows, arranging the racks, painting the walls and straightening the "WELCOME" mat!
I very much appreciate the time that experienced Etsians have taken to write articles about everything under the sun (SEO!) and give advice. It's unbelievable the amount of expertise there is in this community, so thanks, and I will contribute whatever I can.
I spent a LOT of time researching things like how other shops are set up, looking at others' "About" pages, profiles, photography, policies, listings, etc. There is so much to learn by just spending time within Etsy and learning from others while creating your own unique style. So many talented and gracious people here: thank you and thank you again!
BTW, there was a documentary about the history of malls (I know, working at home is interesting in many ways, but this was research!). Basically, they evolved in the 1950s as a result of architect Victor Greun's ideas. According to this article
http://www.citylab.com/design/2012/07/shopping-mall-turns-60-and-prepares-retire/2568/ they peaked in the 1990s, a new one hasn't been built since 2006, and the scores that have closed are being repurposed.
With the exception of a couple years when I was a teenager in the 70s, I have abhorred malls and everything they represent: consumerism, big corporations, waste, etc and frankly, they give me the psychological, spiritual and physical willies, to put it mildly. So the fact that they are dying out not only makes me cheer, but it also says to me that the age of the small shop is re-emerging--with a technological partner.
From big cities to small towns, a resurgence of people-centered bakeries, bookshops, and farmers' markets signals to me that the dreaded Big Box Monster (can't even say it) will, imho, also go the way of the Mallosuars with their exploitive greed bringing soulless commerce to its knees. ETSY, downtowns, and mom and pop stores are THE future of commerce.
Yet another reason to celebrate!