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Nov. 5: Online Lab - Crash Course in Holiday Marketing

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On Wednesday November 5th at 3pm (EST) we'll be hosting a live crash course in Holiday Marketing in the Online Labs. Ask your questions here about holiday marketing and we'll take the time to answer as many as possible during our 30 minute session.

For those of you who have been around for more than one holiday season, please don't hesitate to share your seasoned advice with the rest of us, it could be featured on November 5th in the Online Labs - http://etsy.me/labs
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Former_Member
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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Hi all!

Thanks for all of you who have submitted questions, keep 'em coming! Just as a reminder, this live session will be happening tomorrow at 3pm (EST) in the Online Labs.

If you're joining us from another time zone, here is a time converter that you can use to calculate what time the live event will be happening for you: http://www.timezoneconverter.com/

Talk soon!
Clare

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Former_Member
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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Here's a heads up that the recorded version of the video is up in the Online Labs library. You can view it by visiting this link: https://www.etsy.com/community/online-labs and scrolling through the library at the bottom of the page.

Thanks again to all that attended, Parker and I had fun chatting with you all!

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kzannoart
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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My shop has been open since 2009. I've had great holiday seasons and some have been duds. Right now my shop has been so quiet I sure hope this season is a good one for me.

Would love to hear some new ideas to make it great. Thanks -Kristine
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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Nice! I've been here since 2008, but there's always something more to learn.
I'm looking forward to this.
;)
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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Fabulous! This will be my first holiday season on Etsy - Looking forward to gaining some insights and knowledge :)
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Former_Member
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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this is my first season, i can't wait to learn as much as i can.
Thanks for doing this
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Former_Member
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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This will be my 7th holiday season on Etsy. My best tip is to be gentle, subtle, and creative-- whatever your holiday marketing strategy is. 'Tis better to woo than to pester. Shoppers are relentlessly bombarded with (often crass) holiday commercialism at every turn from about Labor Day on, and I don't want to add to the cacophony. So I gently slip in coupon codes on my FB page, throw in extras like gift tags and gift boxes with each order to ensure return customers, and splurge on a few colorful ads in relevant and popular blogs. I look forward to your "crash course" and hope to learn some new strategies!
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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This will be my first holiday season after opening my shop in late August. It's all a huge learning curve and I am really looking forward to learning some strategies from seasoned veterans and Online Labs. Have a wonderful season everyone!
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Former_Member
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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Looking forward to this. My first Etsy Christmas and first lab :)
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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Hi,

What time is the lab on Wednesday?
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Former_Member
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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Excited for this to be my first Christmas on Etsy! I'm ready to bake it a big one and can't wait to learn some new strategies! Thanks for organising!
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Former_Member
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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I offer free giftwrap service to newsletter subscribers in November. I share this with my social media channels. The goal is to pump up my newsletter subscription rate and to we my newsletter subscribers and to get people to order a little early to take advantage of the deal.
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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I've been on Etsy since 2007. I love the holiday season and am looking forward to this Novand Dec. although my shop has grown steadily over the years, I find there is always more to learn in terms of marketing. Looking forward to the crash course!
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Former_Member
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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That would be to reward my newsletter subscribers
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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This is my first holiday season as a full time etsy seller. Hoping to get some help jumpstarting sales.
D. Brown
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Former_Member
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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We are first time here on Etsy with our selfmade "Jack the Flipper" Artworks! Until today we haven't had a single customer. I need support and tipps how to gain those customers you all have already:) Looking forward to some great info and strategies.

King regards
Uwe & Sascha from JtF
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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Hard to believe it's here! Oh my, where has this year gone!! 2009 was my first holiday season with Etsy, it's my favorite time of the year! So much excitement and so wonderful to be a part of someone's "gift giving".

One thing I know that has helped me is incorporating "seasonal" into my photos (red, green, ornaments, santa, etc.). And using tags that will help be found easily for treasury curators and maybe even an Etsy feature.

I look forward to the lab and picking up any helpful tips.
Did I miss the time?

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Former_Member
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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What time on Nov 5th is the live discussion.
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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I've purchased from Etsy for years, but this is my second Christmas season as a seller. I learn SO much from other creative sellers and the staff as well.

Looking forward to what else I can learn and also looking forward for a great season which started the first of October for me; some repeat customers from last season.

Thank you all for doing this!!
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AmysLeatherLane
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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It will be my first real holiday season here too. I am excited! Thank you all for your help and suggestions!
Cheers,
AMY
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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My question this year is what is the best way to offer a gift wrap option in my shop? I'd love to offer free gift wrapping for a limited time and then after that charge a small fee if customers choose to have their purchase gift wrapped. However, I don't know the best way to add this to my shop. Would listing variations be the best way to go about this?
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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Really looking forward to my first lab and first Christmas with ETSY, I have a few holiday products in the pipeline so would love to know how to boost these wihout being a Christmas pest! Lots of love, see you on Wednesday :)
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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I'd love to hear tips from other sellers about holiday marketing, especially how to do it subtly and avoid irritating customers. This is my second holiday season on Etsy, but my first since my business really picked up.

What time is the lab on Wednesday?
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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Same question I asked before for one of these events, but I didn't see get answered: Will Etsy be doing anything to promote Black Friday / Cyber Monday this year?
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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This Crash course fills me with anticipation, especially since I am husseling & bustling to list many new themed items in time for this holiday. To which I was concerned I was behind. From posted comments here already, sounds like I may be on track and to have help with a crash course is so welcomed! My shop had been a "hobby" but now due to job loss, transitioning to a business I truly am grateful for all advice. Will there be any input about extra marketing tips in regards to using Etsyonsale for extra exposure, as well as social media tips for added exposure for marketing "add on's"? I already plan on adding free gift boxes and hoping for tips like full gift wrap or attractive pkging.. Is the team sending emails for the time of the lab? I so want to attend with bells on :-) Thank you Team!
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Re: Nov. 5: Online Lab - Crash Course in Holiday Marketing

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Please provide time and how to connect to this useful session –as a newbie, I don't know how/where to participate!
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