I am new to Etsy but I have a lot of experience in marketing, this is the best advice, at this time, that I can give.
Make treasuries of the items you really enjoy, and email the people you included and let them know. It actually makes connections and friends.
TRUE STORY:
A few days ago I was put in a treasury, I always say thank you and look at the shop that made it. I saw a vintage purse I wanted to buy for a cross promotion I am doing. I would decorate the purse, post my shop and hers then use the money to fund my hands on art exhibit for the blind. 3d portraits of celebrities.
Anywhooo, The woman, it turned out has cancer and is so happy to just be a part and help she is just giving me this purse. So many people are helping her she really wants to do this. What a love. We have so much in common that we now speak on the phone. She was a TV producer and is getting me a spot on that very show to promote my blind exhibit.
My cousin in the meantime, has been toying with the idea of caps and wraps for cancer patients. She loves to help people also. She is starting it now and sending the first one to this lovely woman. I have decided that purse, when it sells, the money is going to caps and wraps on behalf of my new friend.
The giving is just continuing. I don't know where this is going to lead but I got a write up in the newspaper and sold 5 purse in one day.
Pay it forward, you will never need or want.