Lying? How so?! I say it is included with purchase, just like the cost of my supplies are. There are no 'hidden' costs. The price listed is the price.
Frankly, when someone uses the big L word around the issue of free or included shipping, I usually think, they can't/won't do this themselves (because perhaps it wouldn't make sense for their shop), so they disparage another shop for doing what works for them.
Lying. Jeesh.