Need help determining who would be interested in my shop

[Former_Member]

I recently opened a shop for vinyl art/ decals that feature my illustrations and I'm having trouble determining who my potential buyers are. I guess my illustrations have a very distinctive style, and I feel like most of the people who purchase vinyl art are moms who want to decorate their homes and nurseries. So I'm having difficulty in figuring out how to market my work. I'm getting some views and favorites but no purchases, which leads me to believe that maybe my prices are too high? What do you think? Are people just apprehensive about buying from someone with no feedback?

Any help you can offer to improve my shop would be very much appreciated!!

[Former_Member]

I'm not sure what you should do. In my own experience, I decide who I am going to market to and then I create a product for that market. Maybe you need to do some market research to identify some potential markets for your work.

It seems to me, your style would appeal to a younger audience. But that's just my opinion.

[Former_Member]

Yeah, I'm thinking maybe I need to create some designs with a specific market in mind.

Thank you though!

[FrenchVintagePrints]

I tend to agree with Kristina, your design make me think of teenagers. But I have no useful suggestions as to how to find out who your potential market actually is, I have not been able to pinpoint one for myself either.

[wildwomanbeads]

This is quick because I'm running behind today but these don't look like Moms or nursery items to me. They look more like teens and young adult art, and I'm not sure if they buy off Etsy. (I really don't know because they're not my market.)

I think these would most appeal to urban folks, like NYC or Chicago. Photos are dark and make the characters look menacing. I would lighten them a lot and make the overall shop look or ambiance as friendly as possible. Make the text friendly too. They're very good renderings, but first impression is that they're also scary. Tone that down some, or guess who wants scary things around and make that your target audience.

(You might guess I'm not one for the skull and crossbones either.)

[Former_Member]

Thanks for all your feedback!

[TheSSSeamstress]

I tend to agree with the youngish urban demographic. I love your photos of the wall art--the brightness of the walls and furniture is a nice contrast to the intricate blacks of your decals.