Hi Doug and Erin,
You are selling beautiful handmade wood products. Your photos are very attractive. I recommend adding an About page which would be good for SEO on Google.
There are SEO improvements you can make to your shop that would greatly improve the "findability" of your shop and listings on Etsy and on Google.
Here are a few SEO tips:
1. add keywords to the shop title, such as "handmade hardwood cutting boards & furniture" (Google uses the shop title for Google searches)
2. add keywords to the section names, such as ""hardwood furniture", "wood cutting boards" and "wood home decor"
3. add MORE keywords to the listing titles and tags, such as "hardwood cutting board" instead of just "cutting board", "gift for chef" "gift for her" "housewarming gift" and "modern kitchen decor"
Here is a short list of keywords I found on Google Adwords Keyword Planner. The number on the right is the average number of monthly searches for each keyword:
chef gift 30
chopping board 590
cutting board 9900
gift for chef 90
gift for cook 30
gift for her 1300
gift for mom 4400
gourmet kitchen decor 10
hardwood cutting boards 140
kitchen decor 12100
modern kitchen decor 170
mothers day gift 6600
solid wood cutting board 70
wood cutting board 1000
wooden cutting board 590
wooden kitchen decor 10
You should research more keywords for the other listings in your shop.
Add at least two photos of cutting boards to the Featured Items in your shop. These more affordable listings should be placed where they can catch the attention of average Etsy shoppers. The higher prices of your gorgeous furniture should be offset by the more affordable cutting boards.
I think cutting boards make great gifts and I would be sure to include gift keywords in the listing titles and tags.
There is a lot more you can do to SEO your Etsy shop for Google but adding these keywords is the best first step.
There is a lot of additional SEO information on my SEO team:
https://www.etsy.com/teams/11352/relevancy-and-seo-for-all-etsy-shops
