I sure do! And I get a fair amount of traffic that way. Most sellers find you by item and may not think to click on the proper links to get to the rest of your store. So I usually have sections at the bottom of my listings that say something like,
"Looking for the same item but in gold? Click here..." and
"Or check out my homepage for similar items..." etc
I don't suggest saturating your listings with other links. I've been turned off from buying from some people because they have 10+ items links in their description, but definitely consider adding 2 or 3. Best of luck!