Hi Sara-
Personally, I refer friends to my etsy store to friends as a way for them to see all the different scents I offer, and of course to purchase if they want. Most of the time, though, people just shoot me an email with what they want or pick up soap from me at the farmer's market where I sell. Yes, it would definitely be nice to have all those sales show up in my etsy store, but I think it's good to go with whatever the customer is leading. I.e., she wants to pick up soap at the car pool, office, school, etc. The sale is more important that the etsy feedback and giving the best customer service I can.