Hi Emily,
I read your article titled Cause Related Marketing Requires... and your last paragraph made me a little uncomfortable. You wrote:
As relief efforts continue, companies' motives are likely to be less altruistic, ad experts say. "The first people that do it probably have their heart and head in the right place," Mr. Adamson says. "But as you go further along, more people try to jump on the band wagon. Doing good becomes less substantial and more of an attention grab."
It's ironic that tomorrow I am planning on listing two paintings that I did specifically for the Red Cross Japanese Tsunami Relief Fund. As it turned out painting the two pictures was the easy part. I started then the day I heard about the earth quack.
I decided that the pictures would be more meaningful if one of the Japanese exchange students at our local college would write the title of the paintings in Japanese. It took two weeks to arrange and execute this simple step. Next, I decided to sell cards of the two paintings at local businesses, and the printer needed the originals for copy purposes. As I prefer to support our local print shop rather than the major retail office supply store, issues with new print machines held things up by yet another week.
So here we are over 4 weeks after the tragedy and I am just now posting the pictures.
As 100% of the proceeds from the sale of the paintings is going to the relief fund, I certainly hope that no one misconstrues my motivation and why it took so long.
I intend to write a description of the painting and explain the Japanese text. I also have a photo of the lovely young student who kindly made time for me during her hectic mid-terms.
Do you recommend that I also explain the delay in posting these paintings? Perhaps this will eliminate anyone thinking I am doing this for selfish reasons.
If any one else has an opinion on this that might help, please send a comment.
Thank you, I know how precious everyone's time is,
JoJo
