I like the images and choice of colour for the background, it helps to make the product pics stand out. However, your shop name font doesn't grab me, you know? The colour, yes, but if I had to choose, I would go with a simple script, to match the 'high end' product you're trying to promote, or a playful one, to fit the 'spoiling our pets' angle. You could continue to test this one and revisit it later.
Really nice items, me like :)