Buddies - food for thought especially for newcomers! 90% of Etsy photo problems can be improved by following these 5 steps -
1) Focus. The entire item should be sharp and in focus.
2) Brightness. The overall image should be bright, bright, bright.
3) Even lighting. Shadows on the item should be reduced via use of a light-box or multiple light sources.
4) Real color. Color in the image should be faithful to the real item. Check your camera’s “white balance” setting and compare with your light source. Compare the final photo with the real item.
5) Image background. Two methods: 1) Simple. Use a clean, white background and surface for the item; or 2) Setting. Use a real-life setting showing the item’s intended use.
There are lots of more detailed photography resources on Etsy too! Spend time finding them and read 'n' heed!
Best wishes
Murray