$19.99 or $20?

[Former_Member]

So my marketing teacher was saying how prices ending in .99 instead of rounding up make people think they're getting a better deal and therefore you sell more. Do you think this this is true? Have you tried it out in your shop? Let's say I started selling my $30 shorts for $29.99 sure it's only a one cent difference but now it's in the 20's not 30's. Opinions please!

[Former_Member]

29.99 looks alot better but I don't know why lol

[Former_Member]

Yea, that's what I thought too!

[Former_Member]

$30 looks more professional for a handcrafted shop.

$29.99 looks like a "bargain" deal.

[Former_Member]

That's a good point.

[Former_Member]

If you want to use cents, I'd recommend: $0.25, $0.50, $0.75, $0.00

I have items in my bath & body shop that are $X.25 or $X.50

[Former_Member]

omg the .99 Don't do it! just go to the nearest dollar, please. Handmade shouldn't ever be treated as "deals" or "bargains".

[Former_Member]

I agree with Jacque. I think whole numbers look classier, and going with the $.25 increments looks better than $.99 if you need to break up the dollars.

[Former_Member]

Yes, whole numbers are much better. Research shows that people tend to buy more than one item if they can add it quickly in their head.

[Former_Member]

Thanks guys!

[Former_Member]

i agree with everybody else, round it to the whole dollar. $30 sounds and looks better :)

[PresentPerfectStudio]

I changes all my prices yesterday from X.99 to whole numbers having heard that 0.99 is a last century trick. And our hand crafted treasures are definitely not wanted to be seen as bargains! :-)))

[Former_Member]

I think 19.99 only looks better when shopping in the store. I prefer round numbers on Etsy.

[Former_Member]

Awesome advice guys! Looks like rounded numbers are the way to go.

[Former_Member]

Cuncurring with everyone else here.

.99$ seems really wal-marty to me.

[Former_Member]

this is such a good question that has been on my mind. great advice everyone!

[lewisandbucky]

I'd do $20.00--nice and even!

[FabulousWire]

.99 works good for me.

[Former_Member]

$30.00 looks a lot better! Rounded numbers are the way to go.

[Former_Member]

Wow! You have a ton of sales! Have you always done .99 cents?

[Former_Member]

I've read that setting a price at $19 is better than $20 because subconsciously the buyer imagines getting change back from their $20. I'm not sure it works but I can see how some people might think that way.

[Former_Member]

.99's always bugged me a bit...it almost seems like the seller is trying to trick you into thinking you're paying less than you are. Not sure why I think that really, but I do think that whole numbers and .25s, .50s, etc. look better than .99s. I think rounding up to the nearest whole dollar amount would be a good thing if possible.

[Former_Member]

I always try adding or subtracting two or three dollars, to break up the monotony. like 27.00 or 32.00

[KTmakes]

That's interesting as I list in whole pounds so my prices must look really strange in dollars.

[TheDorothyDays]

I think whole numbers are far better