Hey Maria! I would be happy to explain the difference. A visit refers to one shopper that visited your shop. They may have looked at all your items, but it only counts as 1 visit because it is a unique visitor. A view refers to each page of your shop that gets clicked on. So, likely a visitor will view many pages and this will count under 'views'. Logically you should usually have more views than visits. I hope this helps. ♥