Shop critique please

[weeartthings]

I'd appreciate a critique please, probably copy is the most important but maybe overall help?

thank you

[BCCopywriting]

Evie: Absolutely stunning dolls! Gorgeous. I enjoyed browsing. Couple things:

In all of your text - especially with the new format - the openers are key. Not only because you need to grab buyers right away (that's always been the case) but in the new format, the first lines everywhere take on more importance. So sit down and try to figure out what your main selling points are - for your shop as a whole, and for each item that you sell. Then say those things first in the appropriate places.

It also helps in the new format to leave out unnecessary words. Etsy used to be a lot more casual and friendly than it is now. It's becoming slightly more commercial in its presentation. For example, your announcement could start out something like "SALE! 50% off." Then the most important few words about your dolls.

Avoid a string of phrases anywhere (except titles). Use natural sounding sentences or outside search engines might read them as spam and downgrade you in results.

Have you carefully researched your SEO? If so, make sure to use the phrases from your title in your description as well. Same exact phrases, but woven into normal sounding sentences.

Hope these few comments help! Best of luck to you!

[Former_Member]

Evie,

Most of your listings seem to have at good keyword phrases. With some keyword research using Google Adwords Keyword Planner, you can find at least one targeted long tail keyword phrase for each listing that shoppers use. Using targeted keywords that are known to be popular with shoppers is so important in getting found and seen in this very large Etsy marketplace.

Most sellers are not aware of this but sales history is a very big part of Etsy's search algorithm. Your shop has few sales compared to the top sellers. Most of the listings that are shown on the first few pages of search results for each keyword phrase come from shops with high sales.

It will take time for your listings to work their way up to where most of the shoppers are at the top of the search results. All SEO efforts must start with using the keywords that shoppers use. Once good keywords are in place, views and sales will continue to increase as sales build up.

One tip: add the words "original and one of a kind" or "OOAK" to the listing title and tags for all dolls that are only one of a kind. Shoppers use these words when they search for one of a kind dolls.

[weeartthings]

Thank you Barbara and Mary for your valuable critique - I'll work on it!