SEO REVIEW for ThePurpleTable

[ThePurpleTable]

Hello all.. My shop sells handmade papergoods and small gifts. Although I've had a few sales since my shop opened, I don't think it gets the views and traffic it could/should. Most of my inventory and sales have been from handmade cards, so I've chosen one of those listings for your review. Any suggestions and advice you could provide or for keywords, descriptions would be much appreciated. Thanks in advance! Debi

https://www.etsy.com/listing/99734076/teal-blue-peacock-cherry-blossom

[Former_Member]

Hi Debi,

It looks like you read our SEO Review process: http://www.etsy.com/teams/11352/relevancy-and-seo-for-all-etsy-shops/discuss/10075211

The first responses you get will be keyword ideas.

A few keywords:

note card
notecard
blank note card
blank notecard
blank greeting card
all occasion greeting card

Please do not make any changes just yet, we have more steps to go through with your request,

[ThePurpleTable]

sounds good, I will wait for some more responses before I do anything.

[GraceEarrings]

art print note card
art print greeting card
note card with hand embossed prints
hand embossed prints note card
handmade art note card
artistic note card ( or greeting card, blank card )
flower note card ( or greeting card, blank card )
floral note card ( or greeting card, blank card )
nature note card ( or greeting card, blank card )
peacock note card ( or greeting card, blank card )
note card with French Script ( or greeting card, blank card )
traditional note card ( or greeting card, blank card )
romantic note card ( or greeting card, blank card )
novelty note card ( or greeting card, blank card )
note card with French writing ( or greeting card, blank card )

[Former_Member]

I don't think that I can come up with any more than this so go ahead and run them in the keyword tool now using all of these suggestions and making sure to repeat them as Grace suggested for greeting card, blank card and note card. Be sure to remember to uncheck broad and check exact and then copy the counts back here.

[ThePurpleTable]

Ok, heres what I got back - Local only - Exact match. Appears I'm selling a product nobody looks for?

[note card] 1000
[notecard] 880
[blank note card] 36
[blank notecard] 16
[blank greeting card] 91
[all occasion greeting card] -
[art print note card] -
[art print greeting card] -
[note card with hand embossed prints] -
[hand embossed prints note card] -
[handmade art note card] -
[artistic note card] -
[artistic greeting card] -
[artistic blank card] -
[flower note card] -
[flower greeting card] 0
[flower blank card] -
[floral note card] -
[floral greeting card] -
[floral blank card] -
[nature note card] -
[nature greeting card] -
[nature blank card] -
[peacock note card] -
[peacock greeting card] -
[peacock blank card] -
[greeting card with french script] -
[blank card with french script] -
[note card with french script] -
[traditional greeting card] -
[traditional blank card] -
[traditional note card] -
[romantic note card] -
[romantic greeting card] 5
[romantic blank card] -
[novelty note card] -
[novelty greeting card] -
[novelty blank card] -
[note card with french writing] -
[greeting card with french writing] -
[blank card with french writing] -
[flower note card] -
[flower greeting card] 0
[note card] 1000
[blank notecard] 16
[peacock greeting card] -
[floral greeting card] -
[artistic greeting card] -
[blank note card] 36
[traditional greeting card] -
[romantic greeting card] 5
[blank greeting card] 91
[nature greeting card] -
[all occasion greeting card] -
[notecard] 880
[note cards] 5400
[online note cards] 480
[funny greeting cards] 1900
[blank note cards] 720
[blank greeting cards] 590
[blank card] 210
[note cards personalized] 170
[stationery note cards] 170
[personalized note cards] 2400
[greeting cards sayings] 390
[unique greeting cards] 320
[make note cards] 170
[personal note cards] 170
[greeting cards] 60500
[send greeting cards] 260
[business greeting cards] 880
[bulk greeting cards] 260
[note cards online] 880
[blank greeting card template] 210
[on line greeting cards] 390
[blank cards] 1000
[bulk blank note cards] 22
[online greeting cards] 5400
[recordable greeting cards] 480
[printable greeting cards] 4400
[note cards blank] 12
[buy greeting cards] 110
[customized note cards] 91
[discount greeting cards] 390
[greeting card paper] 320
[musical greeting cards] 320
[wholesale greeting cards] 1000
[printable note cards] 390
[free greeting cards] 33100
[embossed note cards] 320
[note card size] 210
[custom note cards] 590
[greeting cards companies] 170
[greeting card companies] 2400
[blank greeting cards with envelopes] 110
[greeting cards on line] 170
[personalized note card] 110
[card making] 4400
[anniversary cards] 6600
[blank note cards bulk] 73
[free e cards] 60500
[photo greeting cards] 2400
[art greeting cards] 73
[greeting cards online] 1000
[all occasion greeting cards] 140
[paper greeting cards] 720
[pop up greeting cards] 210
[personalized greeting cards] 880
[index card] 1900
[thank you note cards] 390
[photo note cards] 480
[gibson greeting cards] 170
[photo greeting card] 260
[source cards] 880
[making note cards] 91
[baby shower greeting cards] 140
[photo insert cards] 720
[email birthday cards] 2900
[flower] 90500
[stationery] 22200
[custom holiday cards] 1000
[designer greeting cards] 73
[cool greeting cards] 91
[personalized holiday cards] 880
[holiday greeting cards] 2400
[bulk thank you cards] 480
[personalized birthday cards] 590
[print greeting cards] 720
[monogrammed note cards] 480
[greeting card sayings] 2400
[cards to print] 480
[invitation card] 880
[blank greetings cards] 0
[greeting cards wholesalers] 91
[greeting cards to print] 1000
[greeting card publishers] 110
[printed note cards] 110
[wholesale blank note cards] 12
[note cards stationery] 22
[blank photo cards] 260
[thinking of you greeting cards] 91

[Former_Member]

Debbi,

Can you choose 2 targeted keyword phrases and 2 broad keyword phrases that would be a good fit for this listing?

Do not choose keyword phrases with zero search counts.

[ThePurpleTable]

how about?

[note card] 1000
[greeting cards] 60500
[cool greeting cards] 91
[blank note cards] 720

[Former_Member]

Debi,


Your keyword choices are good and we can use them with a few slight changes.

The title for this listing is:

Teal Blue Peacock Cherry Blossom Embossed Blank Card French Script

The title tag for this listing that Google sees is:

<title>Teal Blue Peacock Cherry Blossom Embossed Blank by ThePurpleTable</title>

For the title tag, Etsy cuts down the listing title to 42 - 60 characters depending on the length of the shop name. For this listing title, Etsy cuts off "Card French Script"

The title tag is the first piece of information that Google reads about your web page. For Google it's a very good idea to place your best keywords in the front of the listing title to make sure that it is seen in Google search results. Placing Keyword phrases at the beginning of listing titles also work better on Etsy.

Your list of possible keywords:

[note card] 1000
[notecard] 880
[blank note card] 36
[blank notecard] 16
[blank greeting card] 91
[all occasion greeting card] -
[art print note card] -
[art print greeting card] -
[note card with hand embossed prints] -
[hand embossed prints note card] -
[handmade art note card] -
[artistic note card] -
[artistic greeting card] -
[artistic blank card] -
[flower note card] -
[flower greeting card] 0
[flower blank card] -
[floral note card] -
[floral greeting card] -
[floral blank card] -
[nature note card] -
[nature greeting card] -
[nature blank card] -
[peacock note card] -
[peacock greeting card] -
[peacock blank card] -
[greeting card with french script] -
[blank card with french script] -
[note card with french script] -
[traditional greeting card] -
[traditional blank card] -
[traditional note card] -
[romantic note card] -
[romantic greeting card] 5
[romantic blank card] -
[novelty note card] -
[novelty greeting card] -
[novelty blank card] -
[note card with french writing] -
[greeting card with french writing] -
[blank card with french writing] -
[flower note card] -
[flower greeting card] 0
[note card] 1000
[blank notecard] 16
[peacock greeting card] -
[floral greeting card] -
[artistic greeting card] -
[blank note card] 36
[traditional greeting card] -
[romantic greeting card] 5
[blank greeting card] 91
[nature greeting card] -
[all occasion greeting card] -
[notecard] 880
[note cards] 5400
[online note cards] 480
[funny greeting cards] 1900
[blank note cards] 720
[blank greeting cards] 590
[blank card] 210
[note cards personalized] 170
[stationery note cards] 170
[personalized note cards] 2400
[greeting cards sayings] 390
[unique greeting cards] 320
[make note cards] 170
[personal note cards] 170
[greeting cards] 60500
[send greeting cards] 260
[business greeting cards] 880
[bulk greeting cards] 260
[note cards online] 880
[blank greeting card template] 210
[on line greeting cards] 390
[blank cards] 1000
[bulk blank note cards] 22
[online greeting cards] 5400
[recordable greeting cards] 480
[printable greeting cards] 4400
[note cards blank] 12
[buy greeting cards] 110
[customized note cards] 91
[discount greeting cards] 390
[greeting card paper] 320
[musical greeting cards] 320
[wholesale greeting cards] 1000
[printable note cards] 390
[free greeting cards] 33100
[embossed note cards] 320
[note card size] 210
[custom note cards] 590
[greeting cards companies] 170
[greeting card companies] 2400
[blank greeting cards with envelopes] 110
[greeting cards on line] 170
[personalized note card] 110
[card making] 4400
[anniversary cards] 6600
[blank note cards bulk] 73
[free e cards] 60500
[photo greeting cards] 2400
[art greeting cards] 73
[greeting cards online] 1000
[all occasion greeting cards] 140
[paper greeting cards] 720
[pop up greeting cards] 210
[personalized greeting cards] 880
[index card] 1900
[thank you note cards] 390
[photo note cards] 480
[gibson greeting cards] 170
[photo greeting card] 260
[source cards] 880
[making note cards] 91
[baby shower greeting cards] 140
[photo insert cards] 720
[email birthday cards] 2900
[flower] 90500
[stationery] 22200
[custom holiday cards] 1000
[designer greeting cards] 73
[cool greeting cards] 91
[personalized holiday cards] 880
[holiday greeting cards] 2400
[bulk thank you cards] 480
[personalized birthday cards] 590
[print greeting cards] 720
[monogrammed note cards] 480
[greeting card sayings] 2400
[cards to print] 480
[invitation card] 880
[blank greetings cards] 0
[greeting cards wholesalers] 91
[greeting cards to print] 1000
[greeting card publishers] 110
[printed note cards] 110
[wholesale blank note cards] 12
[note cards stationery] 22
[blank photo cards] 260
[thinking of you greeting cards] 91


The number on the far right is the number of local (your country) searches last month for each of these keyword phrases.

Use the best of these keyword phrases in the beginning of your listing title, along with a few other keyword phrases from the above lists as well as your own further research using Google's Adwords Tool.

There are many possible keywords for you to choose from. For your listing above, a title with a few targeted keyword phrases should work better and keyword phrases with few or no searches should be dropped from the title or moved to the end of the title:

Suggested new LONG listing title:

Peacock Embossed Note Card, Blank Note Cards, Blank Greeting Cards

With this new title you would have several good keyword phrases:


Embossed Note Card
Note Card
Blank Note Cards
Note Cards
Blank Greeting Cards
Greeting Cards


Suggested new SHORT listing title (70 characters or less):

Peacock Embossed Note Card Blank Note Cards Blank Greeting Cards (same as LONG, without commas)

Read more about long and short titles here: http://www.etsy.com/teams/11352/relevancy-and-seo-for-all-etsy-shops/discuss/9953105

Use exactly these same keyword phrases in the tags for that you are using in the listing title, using one tag for each keyword phrase whenever possible. Use more of the keywords from this list in the listing tags if you like.

Follow these guidelines for all of your listings:
- use one to four keyword phrases ine the listing title, exactly as they appear in the keyword research report. Do not break up or rearrange the words.
- only use keywords that you find in your keyword research or keywords very close to what you find if you don't find exactly the words that describe your listing.
- whenever possible, use keywords that overlap other keywords as you see above
- use exactly the same keyword phrases in the listing tags
- use additional keyword phrases from this list in the listing tags
- use exactly the same keyword phrases in the description (for Google)

When choosing the Primary Keyword phrase (the one at the beginning of the title), keep in mind that shoppers become much more specific in their use of keywords when they are ready to buy.

Be sure to eliminate as much duplicated text as possible in listing descriptions so that none of your listings are caught in Google's Duplicate Content Filter. You can read more about duplicate content here: http://www.etsy.com/teams/7722/business-topics/discuss/8523243

Etsy is not using the listing description at this time but Google reads all of the text on each web page. For Google it is important to emphasize one keyword phrase over all the others. This is called the primary keyword phrase and is usually the first keyword phrase in the listing title.

For Google, use all of these keyword phrases in the listing description as well. Or use at least the Primary Keyword Phrase one or more times in description.

For this listing, the primary keyword phrase is mostly likely, "blank note card" and this keyword phrase should be used at least 2 - 5 times in the listing description, depending on how long the description is.

For more on Keywords and how to use Google's Keyword tool, READ:
http://www.etsy.com/teams/11352/relevancy-and-seo-for-all-etsy-shops/discuss/9578247
http://www.etsy.com/teams/11352/relevancy-and-seo-for-all-etsy-shops/discuss/9647088


Higher search counts is not always the best reason to choose keywords. Keywords with high search counts usually have a lot of web sites competing for those keywords. Your listings would get lost way back in the search results and you would not see an increase in views. Targeted keyword phrases work better and generally convert views into sales faster. Studies have shown that shoppers become much more specific in their use of keyword phrases when they are ready to buy. These keywords are called Long Tail Keywords and you can read more about them here; http://www.brickmarketing.com/define-long-tail-keywords.htm

Work on building backlinks to move your listings up higher in Google search results for many more views - http://www.etsy.com/teams/11352/relevancy-and-seo-for-all-etsy-shops/discuss/9617969

Giving Google 1 - 3 weeks to pick up on your changes, can you come back after you have made changes for SEO and let us know how they worked out?

How to find out when Google last visited your shop: Go to google.com and type in your shop name is the search box and click enter. Your shop should be the first listing that you see on Google search results. Hover the mouse pointer to the right of your shop listing until you see faint arrows pointing to the right. You should then see a screen print of your main shop page. Move the mouse pointer to the right and click on "cached." You will then see the date that Google last cached (visited) your shop. Check this status every week or so until you see the cached date updated.

Do you have any questions?

[ThePurpleTable]

Hi Mary, First and foremost, I appreciate all the time you have taken to outline this and make it easier for me to wrap my head around.

OK, lots of info to read ...I've read it throught twice now and I do have a couple questions---

first, are the commas in the title important? Is that how the keyword phrases are separated and identified? It seems the difference btwn long and short titles are the commas? or am I just not understanding some piece of this?

2nd question, is regarding duplicate content. In my listings, I do try to make each one unique to that listing, and most have a paragraph that is unique to that one, but all my card listings pretty much have the same verbage near the end regarding size of card and how they are packaged/mailed. Same with my other categories. Does this hurt me? How do you not duplicate info that IS the same for that type of listing?

I'm going to start editing this listing to make your suggested changes about the title, tags, and description. Google last looked at my site 5/17, so I'm hoping I'll be able to see some differences next time google crawls by. :)

[GraceEarrings]

here you go,
here is our " duplicate content " thread, with tips/ ideas to help you out
http://www.etsy.com/teams/11352/relevancy-and-seo-for-all-etsy-shops/discuss/10308853/page/1/

i have size + other must have info for my items too,
keep those must have info,
just do your best to write the rest of descriptions slightly differently

the thread has some ideas to help you

[ThePurpleTable]

Thanks for the info on duplicate content. Still have the question about titles though--

are the commas in the title important? Is that how the keyword phrases are separated and identified? It seems the difference btwn long and short titles are the commas? or am I just not understanding some piece of this?

also I see sometimes shops put links in their listings refering back to their shop or shop sections. Is this considered a "good" backlink? I guess I'm asking if it counts?

debi

[ThePurpleTable]

just pushing this back up.

[Former_Member]

Google ignores all punctuation so your commas are for human eyes to increase readability. Etsy removes punctuation when it sends our titles to google so it isn't taking up any of your title space.

The issue about long and short titles comes into play with Google shopping (syndication.) That is completely different from organic (regular) google searches. If you want your items pushed into google shopping then you have to keep the title under 70 characters and keep words like "free" out of it. Some people think that being in google shopping is important, others find it sort of useless. I know that when it comes to clothing it lists each item separately for every single color that it comes in so it's painfully tedious to page through and I don't care if my stuff is there or not.

[ThePurpleTable]

Thanks Karen for explaining. Google shopping isn't important to me either, so I will stick to optimizing for regular google searches.