Almost no views. Frustrated

[MyHippieSoul]

My views are way down. Have been for some time. Not sure what is wrong. I have done an etsy rank review, and no matter what I do my listings do not show up. I have my tags in the title, description and keywords. I look to see what others are doing, the listings that come up as being on page one. I am doing the exact same thing, and still nothing! Not sure what I am doing wrong. Could someone please help. I am at my wits end here.

[Former_Member]

Maria,

The Etsyrank Review helps everyone tidy up their listings but as you have seen, tidy listings have no effect on SEO. I only use Etsyrank to check the rankings of my listings in Etsy search results and to double check spellings of keywords.

Most of the listings of page 1 of the search results are popular high sellers or they come from shops that have high sales. There are a few listings that are on page 1 because they unique in some way compared to the usual listings on page 1. Etsy changes the unique listings every few months but the listings and shops that maintain high sales stay on page 1

The best SEO for a shop with few sales is to find a niche market and targeted long tail keywords that shoppers in the niche market use. Targeted long tail keywords have less competition from other sellers. You can never do this by copying other sellers, especially the success sellers who can use a different SEO strategy.

[Former_Member]

I checked the popularity of the keywords in one of your listings on Keyword Planner - https://www.etsy.com/listing/277927474/long-necklace-boho-beaded-necklace

I also checked a few other keywords. Here are the results

beaded necklace 26,581
beaded necklaces 79,538
beaded pendant necklace 174
blue pendant necklace 297
blue single pendant jewelry 0
bohemian necklace 1,291
boho beaded necklace 31
boho necklace 2,602
long necklace 17,249
long necklaces 33,055
natural stone pendants 102
necklaces for women 122,487
pendant jewelry 2,960
single pendant jewelry 0
stone jewelry 18,827
stone pendant necklace 625
stone pendant necklaces 215

The number on the right is the average number of times each keyword is used in searches each month.

You can see that some of your keywords are never used by shoppers and others are highly popular and have too much competition from other Etsy sellers to work well for you. There are a few keywords in this list that could work well for you and hundreds more keywords to choose from on Keyword Planner. - adwords.google.com (click on Skip Guided Setup to get around setting up a Google Ad)

[MyHippieSoul]

Thank you, Mary. I guess this is where I get most confused! Why would I want to use a keyword that hardly anyone uses? Would it not be wiser to use keywords that are popular?

[Former_Member]

You should use keywords that are popular with shoppers. It is better for your shop and listings if those keywords are not popular with other sellers.

Shoppers will find your listings faster if there are fewer other Etsy listings competing to also be seen in Etsy searches for the same keywords.

[ZeedleBeez]

Following this because I could have written Maria's initial query. Can you tell me how to do an etsy rank review and a keyword planner?

[Former_Member]

Flo,

You can check the rankings of your listings by searching through the search results using each keyword in the listing title. The keywords in your listings that shoppers use are Lap Quilt and Patchwork Quilt. Where are you listings when you use either of these keywords? Which page and which place on the page?

Keyword Planner is a keyword research tool you can find here: adwords.google.com. Click on the Skip Guided Setup link to avoid setting up a Google ad. You will then be free to use the Keyword Planner tool to search for keywords.