Promoting in English vs Other language

[mypartydesign]

I live in Australia but I am originally from Portugal. The majority of my customers are from USA.

I've recently been to Portugal on holidays and sponsored a charity event there, which brought me a good number of Portuguese Facebook fans. I've always been promoting in English but I'm wondering if I should start using both languages, now that I have more Portuguese fans (even though everyone understands English there).
I'm afraid promoting in both languages would put off my American fans, but I would like to somehow include the Portuguese ones a bit more.

I would love to know what other non-english speakers think about this and what language they use to promote their shops.

Cheers!
Cristina

[TigersandDragons]

As long as you are writing the same information in both languages I don't see why it should bother your American fans.

[Former_Member]

as tigers says.

maybe it depends what you mean by "promoting".

I've noticed many of my followers on twitter never tweet in english, so there would be no point in my following them back.

on facebook I have a good israeli friend who usually posts in her own language, but facebook always offers to translate anyway. admittedly the translation is usually mad!

[mypartydesign]

I might translate the whole shop to Portuguese eventually. I just didn't get to do it yet because it would take me a lot of time and I've had probably less than 10 portuguese speaking customers so far, out of 1000 sales so I don't think that's a priority for now.

My only issue is with Facebook really. Because now that I have some Portuguese fans, I would love to interact with them more, but writing in both languages would result in long posts which might not look very appealing...

[TigersandDragons]

Maybe write multiple shorter posts. If you keep your posts succinct, I'm sure your fans will be interested.

[Former_Member]

as I said - facebook offers a translation anyway

[Former_Member]

Might be nice to make a few short posts in Portuguese - shows you're willing to make the effort to go the extra mile?