magnetiKmania says
What do you think? is really necessary to have a blog, does it really help that much?
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I honestly don't know how much it helps. I notice a slight increase in views in my etsy shop on days that I blog, but not much and I can't track any sales directly to blogging. One thing to keep in mind is that in order for a blog to help increase exposure to your shop, people have to read it. Which means you have to promote your blog in order to make it a successful blog, and sometimes I think it is better to spend that time promoting and working on your shop.
That being said, I enjoy working on my blog. I see it as a way to "pay it forward" and help other etsy sellers get a little bit of exposure. I very rarely blog about my own store, although I've started doing posts about works in progress. Instead I blog about other awesome handmade things that I find for sale.
Here is my blog:
http://elephunkstrunk.blogspot.com/I've followed the blogs that were posted here!