I was writing about how I WILL go the extra mile for my Etsy customers on my blog today.
I think it is a 'thing' that a lot of people on Etsy do. It is part of the philosophy of all things Handmade. It is what separates the things we make from mass produced things.
So - for example, I will often put extra textures on the backs of my pieces that only the owner will see when they take my jewellery off. It is extra work, it is an extra process but I feel it is one of the things that makes my work special.
hybridhandmade.blogspot.com/2012/02/because-that-it-what-i-do.html