See if you can find a common thread between a few shops and then showcase how they each present that commonality. You can pick a colour, a material (glass, stone, ribbon, lace, clay, etc.), a trend (say, recycling/repurposing), etc.
If there are no commonalities, make one. Give the team a challenge to make something _____ so you can post about it.
- something some colour
- something with some medium or material
- something inspired by: the sky, animals, an element (fire, water, etc,), a place (be broad: "Medditerranian", "Egyptian"), an era (Victorian, roaring 20's, gothic, old west, futuristic), etc.
You'll be amazed the variety that comes from a bunch of different artists and a single inspiration. Hopefully, your readers will be amazed too!