So after I read about a million and one posts with contradictory advice about SEO, I investigated on my own and then decided to write it all up into a sort of a recipe - how I did it and why... I am planning on making it into a 3 or 4 day series, step by step posts on keywords, tools and links... I hope it helps other newbies :-)
My first post is up today, you can read it here:
http://www.21Wblog.com