I love your illustrations. great work. what experience do you have...I mean how did you learn...do you use illustrator? I think you have a unique shop and designs and love the name and concept. I do think that looking at your site can be a bit overwhelming in the sense that you offer different things. Maybe make your shop more cohesive and display pictures that help show what the items are. You have note cards then show them with a pen on a desk or something and have someone wear the jewelery. I am working on this myself. best of luck and many sales.