Views to Sales Conversion - Want to know yours?

[#1]

Knowing how many views you need to make a sale can really help you to understand your business better and what is required by way of marketing.

For example, if you know that you need 30 views to make 1 sale, this is a high conversion rate and means that you don't need a whole load of traffic to achieve sales. It also means that you clearly have a product people want or need.

If on the other hand, you need 500 views to make 1 sale, this is a low conversion rate. This could mean that there are issues with your shop that need addressing like photography, pricing etc., that you are not selling something people want or need or simply that you have a high end market product.

Knowing this conversion rate can really help you and this is why I am offering to give you this for free. If you want to know what your conversion rate is, just post here and I will let you know in this thread.

Figures will be based on the entire duration your shop has been open.

[EurekaGuides]

@PookieandJack 1 to 36

[EurekaGuides]

Bringing this back up.

[EurekaGuides]

bringing this back up

[Former_Member]

Yes, I'd like to know mine.

[EurekaGuides]

@blackbirdbag 1 to 1119

[EurekaGuides]

bringing this back up

[Former_Member]

I would appreciate any help! Thank you!

[Former_Member]

this would help..i have quite a bunch of views but barely any sales =/ thanks in advance!

[EurekaGuides]

@eraberashop 1 to 415

@WagAvenue 1 to 183

[Former_Member]

This would help me greatly. I would love to know my conversion rate. Thank you so much.

[EurekaGuides]

@TaliaJewelry 1 to 339

[VintageRetrievers]

I'd love to know mine. Thank you!

Deborah

[Former_Member]

Me too please.

Thanks!

[Clayshapes]

I know mine is high...depressing! But please let me know so I can figure out what to do....

[HowCuteAreYou]

I know that my conversion rate is 1 to 135. How does that compare to the average Etsy shop?
Thanks!

[Vintagiality]

I would like to know mine. Also can you tell where the traffic that resulted in a sale came from?

Thanks.

[eclecticnesting]

I would be DEEPLY grateful for the views to sales conversion rate

[EurekaGuides]

@VintageRetrievers 1 to 27

@PaperWoodVintage 1 to 56

@Clayshapes 1 to 129 - not so high

@HowCuteAreYou 1 to 64 - this is the figure I get for you which is low - check this thread and you'll get a good comparison

@Vintagiality1 to 311 - it is not possible to see where a specific sale has come from but you could ask your customers where they found you, this is good market research. Also check your stats to see where your traffic is coming from.

@eclecticnesting 1 to 62

If you have a figure below 100, then this is really a very high conversion rate and means 2 things. You are reaching your target market, there are no major issues with your store. If you are not achieving enough sales, then this probably only means you're not getting enough traffic.

[Clayshapes]

Thanks for your response.

[EurekaGuides]

My pleasure. :-)

[Former_Member]

Thanks so much. I really appreciate this!

[Vintagiality]

Thank you so much. Mine appears to be really high. Any ideas why I have so many views but so few turn into sales? Are treasury teams and such skewing this number?

Thanks again.

[EurekaGuides]

@ Vintagiality , I think you mean 'low', not 'high'. Your conversion rate of 311 is kind of normal actually. Some Sellers have figures in the thousands, like a lot of artists selling higher priced items. It could also simply mean that you just drive more traffic to your store than most. You also have to consider what you sell, clothing for example, needs to fit the person that visits. If it does not, you'll have more visitors that do not purchase than say someone selling a supply. (just as an example).

[Former_Member]

Curious about my conversion rate ;) thanks!

[EurekaGuides]

@itrhymeswithorange 1 to 21 (very high conversion) :-)