This is a copy of an email I sent to the planner of the Manassas Park Fall Festival, after participating in their October 2015 event.
"First off, I'd like to thank you for all the hard work you did to put this event together, and for allowing me to be a part of it. This was my first craft fair, so I have nothing to compare it to, but here is my take on the day.
I am one of the many folks who assumed that this event was indoors. Although the application said "parking lot", I quickly forgot about this, probably because the main photo that was repeatedly used showed an indoor market. This is what stuck in my mind. Two days before the event, when we got the information about assigned spots, I then realized that this was an outdoor event.
Although you couldn't control the weather, part of my issue was that my spot was on a slope, so the hall tree that I used to display my bags kept blowing over. Unfortunately it is now dented and scratched.
My biggest disappointment was that there were so few customers. I am wondering how much advertising was done. When I did a Google search for information on the festival, the only result was the Facebook page. I wouldn't expect an advertisement in the Washington Post, as I am aware that you were working with a budget, but certainly there needed to be more publicity. The photo below, taken in the early afternoon, shows the lack of customers."
Hope this helps.