Hi, All --
Like you, Kelly, we've made peace with the fact that the content we post on the Web WILL be copied; and, so far we're OK with that, for the reasons you outlined. However, we take advantage of the Creative Commons copyright for everything we post on our blog. We have more detailed info on our Policies page, but the CC tag is right there in the content of every post, which makes it easy for people like Jasmin to know that a use like she envisions is fine with us. We find that it's a good way to state "Feel free to use it - this far, but NO further!"
Of course, true enforcement of copyright on the Web at any level is problematic, Google sanctions not withstanding. I have found a number of tools and practices recently that might be of interest for things one is really concerned about protecting; I might have found them sooner if we were selling our Web content, rather than using it to promote our concrete items for sale.
(Sorry, I left the URL's in my other browser...and no, I don't want to hear about how easy it is to sync my 2,000+ bookmarks...)
Maybe you should consider a thread on this team about intellectual property protection from the provider's side, Kelly...
J.D. (Annake's Garden Gnome)