Ok! This is my first critique and I am a new seller too. :) But I read a lot about tips and tricks so here is my two cents ::
- Pictures: Your pouches are super nice (really!) but the pictures don't show them enough. I would definitely go with a white background. Personally, when I changed to white background, I was automatically featured in treasuries. Also, a close up! Some pics could show some pouches with phone, lipstick, etc. (as you do, good idea) and I would also do some close-ups to see only part of the pouch and see the fabric. All your pictures don't need to be white, but the first one is always very important to be attractive.
- Tags: You use all tag words and this is good. I would add some "conceptual tags". The name of your fabric for exemple "Sky Dots" or let's say, "spring flowers". These conceptual tags help people search for items related to treasuries.
- Descriptions: Your descriptions are good, you could add a link to your other pouches. (ex: "Want to see more blue pouches, here: with the link".
- I would definitively add more items in your shop, at least 10 items but more is better.
- Your shop title: This title is very important in Etsy's and google's (I think) search engins. It should reveal what is in your shop. (Ex: Fabric Pouches, Purses, Envelope Clutch :: Cute Fabrics and Original Designs)
- Your shop sections: This is also taken into consideration in the engins. So purse is good, but you could go more specific with "Fabric Purses". Always have in mind that someone can search "purse" and find a million different ones. You might have more chance to stand out in "Fabric purses" for exemple.
- Sale: You don't need to put a sale on right now. Your prices are good! New shops with few items at 20%, it sounds like you are desperate for a sale. (I know you are, we all are... but they don't need to know.) :)
- Finally, doing treasuries, being in teams, following people... be active in the Etsy community and it will come!
Voilà! Hope this helps. It is my opinion, I would be interested to see others. My first language is French so hope everything is clear! You have a nice product, continue your good work, it is worth it!
Marie-Claude :)