I was just talking about this with another shop owner.
I have no idea what etsy is thinking, but I also have no idea how you're getting daily views over 100. I've tried everything I can think of to get views/traffic, but breaking 60 in a day is something remarkable for me.
Looking at the stats from last year, views steadily increased month after month. This would lead you to think I had a pretty good handle on the matter and what I was doing was working.
This year, though, shows a strong downward trend in views starting in January. If things continue apace, I'll end the year at the same point I started two years ago.
Sales on etsy have only been slightly better and I attribute that to my adding more products to the Catalog of Iron Goodness. One can only imagine where sales would have been if all the testing hadn't messed things up.
It's pure speculation, of course, but something has been driving views down because I haven't really changed what I do in terms of networking and advertising. If I'm doing the same thing I did last year, you'd think that views would remain relatively level rather than declining. As far as I can tell, the only thing that saved my bacon was offering new products.