Hi Adele,
Hearts are good...but not necessarily helping to find your shop. Items are found depending on the tags you use. Try to type in the search bar what you are selling. If it is jewelry use 2 - 3 word tags. Use colors too. Be descriptive as possible. Copy and paste your title ( exactly) in your tag section. Join teams. Teams are a great way to get found. Especially treasury and promoting teams. Start to follow other shops. Heart items randomly on etsy you like. Those shops will reciprocate and heart you back. Read the Etsy TOU'S ( Terms of use.) This will help to get a feel for the site. I wish you the best of blessings...
if you need more help, feel free to ask....anytime..
hugs,
Angela