how do i get more traffic from a particular community?

[Former_Member]

I have been trying to target a particular audience via keywords and tags but it isn't working.

How do i do that?

Yet to make my first sale.

[PlayfulPixieStudio · Accepted solution]

Hi Kadambari,

The first sale can take time and be frustrating to wait to for, but here are a few tips I've picked up from my online selling travels:

1. Make sure ALL of the keywords in your listing titles are in your tags.  Plus, throw a few in your description, but make sure it sounds fluid.  For some help on Etsy SEO, you may want to use EtsyRank or Marmelead to do some SEO and tag research (use the free tools to start with). Keep in mind most people are usually searching for descriptive, vague terms like "abstract line art" or "black and white home decor"; so your listing titles should reflect that some. 

2. Use all 13 of your tags. Plus, use long tail keywords as often as possible in your tags and titles.

3. Make sure you use all 13 of your material tags, ex. printable jpg, printable art, 300 dpi, 8x10 inches, etc.

4. Photos: I find it best to use a styled photo for the initial photo, ex. art in a frame or in a flatlay.  I actually really like the logo image you have with you holding up the portrait covering your face, that would make a great first photo for a listing. Also, make sure your listing photos are the same size.

5. Add new listings as often as you can. Don't use the exact same tags and keywords, even if the items are almost the exact same thing. The more you vary (while staying relevant) the more tags there are to find you. 

6. It never hursts to have social media profiles for your shop (my current favourite is Pinterest) and link it back to your shop.

I hope this helps!

Best of luck :)

[Former_Member]

Ah! This is so helpful.

I was using almost same tags for similar posts. Headed right away to change that.

Also, does the material listed also work as tag? 

Thank you so much for taking out time to write the answer this detailed.

[ArtameCS]

I had that same question and yes this answer does help. Thank you both

[UGOTMYFINGERPRINTS · Accepted solution]

I look at one of your listings. You have the title of your artwork listed first in your title description, but no one would search a listing that way...they would have no idea of the title of your artwork. Think of how you would search for a piece of artwork. Most don’t know exactly what they want, so their search is simple....like abstract art on canvas red. Putting the words first that someone would search for puts more power in your title. I noticed in your tags words that abstract art was not one of them and that would be a key tag word for you...simple tag words

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@Former_Member wrote:

I have been trying to target a particular audience via keywords and tags but it isn't working.

How do i do that?

Yet to make my first sale.

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could also be livingroom painting. Sometimes, thinking outside the box can help! What do you see immediately upon seeing your artwork...I saw tribal artwork ..tribal masks....perhaps putting those words in your titles and tag words might help! I only looked quick at one of your listings, but I hope I helped a little. I understand how frustrating it is not to sell your items! 

[Former_Member]

HI there.

I initially did put the general painting description but few other members asked me to have a little individuality. Talking about individuality, if i use the same kind of title as others, my  listings get lost among all others of similar kind. I am still learning to make it balanced- keeping my work as identifiable as mine and side by side trying to include it in the general crowd. And this balance i find is difficult to acheive.

I hope we get there. 

Thank you for taking out time to give the advice.

[UGOTMYFINGERPRINTS]

Think I hit the wrong button...hope you get this...still learning myself!

[ChadEamesWoodWorks · Accepted solution]

The two previous replies are spot on.  I would add one more strategy - pick a focus keyword (or a 2-3 word phrase) that appears in your title, in the first line of your description, and as one of your 13 tags.  This will help Google find your listing and show it in search results.  Try to pick a different phrase for each item and use a mix of different keywords and tags for each item, so all your listings are not competing against one another.  

Also, the more items in your shop, the more opportunities for people to find you.  It seems that you mostly have one of a kind (OOAK) items, much like my shop.  OOAK is particularly tough since you lose all the SEO of an item when it sells.  Keep in mind that it may take a few weeks or more for search engines (including Etsy's) to pick up on your listing, so don't change too many keywords in your existing listings that the search engines may have already found.  Rather, add new listings (regularly) and try to come up with new keywords/phrases for those.

I hope this helps!  

[Former_Member]

Won't having the same word for title and tag become redundant and a waste of a tag sapce? I read that the title itself acts like a tag, for search items. 

[PlayfulPixieStudio]

I know it seems counterintuitive! From my experience, having the title keywords as tags gives it more weight in search results. You shouldn’t have all your tags in your title, but you should have all the keywords from your title in your tags.  Usually I have a few tags left over once I add the keywords from the title.  I use the left over tags to focus my demographic and listing more.

[ChadEamesWoodWorks · Accepted solution]

Yes, the title words act like a tag as well.  I might be about to create some controversy on this subject, but I think there is some rationale to not repeating your keywords in both your titles and tags (with the exception of the "focus keyword" that I mentioned in my previous reply).  I know on the Etsy related podcasts and boards, it is often mentioned that you should repeat your keywords in the titles and tags.  If you have used every other keyword you can think of and you still have not filled up your 13 tags, then yes, repeat those keywords in your tags.  I've done this plenty in my shop, but I am now moving away from that strategy.  If you can come up with enough keywords to not have to repeat them, consider this... How much additional SEO benefit is brought by that repetitious keyword versus how many more searches will you show up in if you can think of some other really good keywords?  Marmalead is a great tool to help identify and narrow down good keywords where you can effectively compete. 

Personally, I plan to use both approaches in my shop.  I have recently compiled a list of about 100 keywords related to my products, so I can quickly find some without repeating them next time I'm listing new work.  Also, I highly recommend using Pinterest and Instagram (business accounts, not personal accounts) to promote your art.  Post to IG daily and pin stuff on Pinterest constantly (and not just your own artwork).  You can gain some valuable insights into who is interested in your work through those.  Finally, if you haven't already, activate Google Analytics for your shop.  Etsy's analytics are pretty good, but Google Analytics gives you SO much more detail.  I recently activated GA for my shop and I wish I had done it years ago!  

Anyway, just my $0.02... 

[Former_Member]

I wasn't expecting response but thank you for your advice. Everyone.

It will surely help me and other new sellers.