40 Small Business Trends and Predictions for 2017
http://www.businessnewsdaily.com/7605-business-trend-predictions.htmlNiche companies will find success "Business success wil come from further focusing on smaller, very specific audiences. Going extremely deep with customized messages and specialized platforms to a highly receptive and loyal audience will replace wide approach "shot gun" marketing.
Support services will emerge around a growing freelance workforce "2017 will herald a lot of additional services and products that will enable freelancers specifically to have access to credit or additional payment options. If I were an entrepreneur with a service or product that could be tailored to freelancers, I would be looking at how best to service this growing segment of the economy. This segment will only continue to grow and represents the most disruptive segment in terms of growth and innovation."
E-commerce will become more competitive
"Generally in the US every market is developed and the number of people chasing the markets has been growing faster than the market. Therefore things are going to tougher since the global e-commerce market is saturated.”
Expect changes to the way webpages are ranked in search engines "With the rise of Google's AI learning and a shift towards user experience, we can expect to see big changes in web design. How a user interacts and experiences your web page can either halt a transaction or create momentum to push your business past your competitors ... Think in terms of adaptability and do just that: adapt. Study heat maps and evaluate and improve your areas of weak interaction."
The importance of video will grow
"Video will be all over in 2017, and businesses need to keep up. This includes Facebook Live, Snapchat, YouTube, video series and more."
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Social media will be increasingly used as a sales platform.
“You can now buy through Facebook and even Instagram through third party apps. This is great for startups and those who don’t have the resources for an ecommerce store.”
Direct-to-Consumer (DTC) Brands Focused on Offline Marketing and Selling "DTC brands will continue to move offline both in terms of marketing and physical selling in order to create omni-channel experiences. We’ve reached the point where traditional retailers and landlords are designing spaces specifically for brands that want to continue to own this direct experience with the customer. Expect to see major innovation in the physical retail model largely driven by this need."