Hi Angie - Look at you go girl :-) 213 sales - I think you could probably give me a few pointers :-) You have beautiful jewelry and jewelry is such a saturated market so you are doing very well! Congratulations on breaking into that category.
You have beautiful pictures - I can really tell you know what you are doing in that area - your items are the focal point with no distractions - very clickable.
Your titles are terrific. You identify your item in the first three words and that is important for the searches.
In trying to find a way for you to improve your shop I looked at your tags. I randomly chose the item below:
https://www.etsy.com/listing/205767958/butterfly-hearts-necklace-bronze-chain?ref=shop_home_feat_3Your tags should have all the phrases in your title exactly word for word - staying within the 20 character limit. This is important for the searches. So in the item above you for sure want these tags - butterfly hearts, hearts necklace, bronze chain, vintage style, chunky charm, winter jewelry - and I do see that you have vintage style & winter jewelry in your tags already - I was just laying those tags out exactly from your title :-) So that is 6 tags that will get you picked up in the searches and then you add the other 7 tags that you have but edit out the jewelry one - that is in there twice. Etsy has given you a couple freebie tags based on your categories so that will free up one space for you to add another one.
So basically, just going through and tightening up those tags looks like the best thing you could do for your shop. If I have totally confused you - just post again or message me - I am always happy to help.
After you get the tags the way you want them - revisit your descriptions and make sure you have the title and tag words in the description as well. The search engines pick up when all 3 areas have the exact phrasing.
You are doing very well and can pat yourself on the back :-) You've done a lot of hard work and no doubt seen some ups and downs in these 2 years - BTW belated happy etsyversary :-) And I absolutely love the item below - I bet you sell this bracelet for this Christmas season - it's gorgeous!
https://www.etsy.com/listing/205535174/christmas-pearl-bracelet-festive-cluster?ref=shop_home_active...I hope you'll stop into the team often to give others some pointers because you've got the hang of this.
Blessings,
Sandy
Editing to add this link that might be of interest to you - it's on SEO
https://www.etsy.com/teams/12653/how-to-improve-my-etsy-shop/discuss/15334938/page/1Take it in small sections :-)