I have been selling POD products on Etsy for more than a year now and I would say it is fairly successful. My record daily sales are 73 products a day. I want to share my secrets, because I believe that everyone can achieve the same results. I use many methods to drive traffic, but today I’ll talk about the first method.
The method involves Pinterest and group boards. I created some large group boards and also got invited to dozens of others in the same niche. You could create a bunch of boards promoting POD and also ask to join already established ones or likewise they could be shopping group boards for gifts etc. 9 out of 10 boards allow members to invite other members so find boards that allow you to invite others if they are not boards you made yourself. You can spend a lot of time, so I advise you to buy invitations to group boards. This can be done safely at Fiverr for $ 5-10. Here is a link to the general section of invitations in Pinterest - Fiverr invite. Publish your products from Etsy on such group boards and you will see a huge increase in traffic!
Pinterest is one of the top drivers of traffic online. Pins don't peak in traffic until they are around 4 months old, so my Etsy store will get lots of traffic for months and months from pinning there. Boards have thousands of followers and get literally hundreds of thousands of views every week. You will receive a good return on investment using this method for a long time.
If you do not use it to create sales, then your competitors will use it!
No one ever sees the other side that isn’t online about your business ang amount of sales. So do you know how you can include that as your sales stats. I’ve been doing craft fairs, holiday bazaars, and co-signments when it’s slow and I’ve done very well on most but theres those events that you have not one sale. I never could figure out how to get more sales. Some was the person marketing it didn’t do the tasks that needed to or it was unknown that vendors would be at these car events,
I wish I could share my sales online but I have never seen an option or even any mention to the other side of owning a business. Not all sales come from online there is a community that I live in that supports locally owned business and without their help and keeping me motivated by taking the time to find my booth it has diffidently made my business a success and built a foundation that also grew my reputation by being personal.