Many new sellers get very upset that they do not get sales as soon as they open your shop. Here are some tips on starting up a new shop.
***Photos. Photos are critical. If you don't have good photos, you won't have sales. Plain and simple. You have to practice and practice. I am still trying to take better ones.
-Use simple backgrounds. Paper or wood works best. Don't use old towels or blankets, no one wants to see a dusty old blanket with hairs on it!
-Don't use flash (It just never looks pretty. Light in the wrong spots, wrong color, etc.)
-Use natural light. Taking photos by the window works best. Artificial light is usually very yellow.
-Display the piece nicely in the 1st photo. Make sure you can see most or all of the product.
-Edit photos with a photo editor. Photoshop is best, but if you want something free I reccomend GIMP or Picasa.
-For earrings it isn't the best idea to use a live model if you are selling the same pair of earrings they wore. Some people are iffy about that. Don't use a mannequin in the 1st photo either, it doesn't look as professional. Save that for another photo.
***Titles, Tags & Descriptions
-Use proper titles and tags for your products. "Handmade Necklace" is not a good title, but "Long Blue Quartz Necklace" is. Keep it short, but explain it nicely.
-Use every tag! Don't miss any!
-Don't add a few sentance description. A few paragraphs is best! The more you tell, the more the buyer will be interested! Mention everything. Colors, Sizes, Options, Background, Defects. Anything!
***Advertising
-Use social media like facebook, twitter and blogs. Also use art websites, advertising sites, wanelo, pinterest, etc. Aything helps!
***Your Shop
-Make sure your policies, shop description and about page are filled out! Buyers might have questions thatcould easily be answered in a FAQ! Extra info ALWAYS helps!
THese are just suggestion, take them as you will!
