✔ How Etsy Search Works ✔

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✔ How Etsy Search Works ✔

source: https://help.etsy.com/hc/en-us/articles/115015745428-How-Etsy-Search-Works

How does Etsy search work?

When a member searches for an item on Etsy, Etsy’s search algorithm works to return the most relevant matches. Details of this algorithm change regularly so we can help buyers find what they're looking for.

[the goal is simply to help shoppers find what they are looking to buy]

Sellers control the most important factors in Etsy Search placement.

[Sellers will do better when they use the best SEO AKA Search Optimization Words and Phrases; and since Etsy's " search algorithm" changes this becomes an ongoing job and focus for sellers.]

Please read on to learn what Etsy Search looks for, and what you can do to help improve how buyers find your shop.

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✔ Factors in Etsy's search placement

- Tag and title relevancy
- Item attribute relevancy
- Listing quality
- Customer & market experience
- Recency
- Shop location
- Translation of listings in search

✔ Improving the search factors in your shop

- Add more specific categories to your listings
- Review your tags and titles
- Make sure your attributes are accurate
- Encourage shopper interaction
- Provide a positive customer experience

more posts with more details and considerations to follow . . .

[DecorDesignsAndMore]

✔ Tag and title relevancy ✔

Items in Etsy's search results must match the buyer’s search word or phrase. Items that do not match a buyer’s search won’t be included in results.

For example, the search “banana backpack” will only return items that match both “banana” and “backpack” in either the listing tags or titles.

Once the search algorithm finds all of the items that match the search, we also use keywords to determine the order of those results.

Exact phrase matches are stronger than matches on individual words.

For example, a search for “banana backpack” would return all items with the words “banana” and “backpack” in the tags or title, but items with “banana backpack” in the title would be considered a closer match.

If a word or phrase in a buyer’s search appears in both the title and tags of a listing, the search algorithm considers that listing more relevant than a listing with that word or phrase in the tags or title alone.
Words at the beginning of titles are considered more important than words at the end.

[search results often present about 250 pages of items]

[shoppers do not always type in or enter the same words and/or phrases when searching]

[some products offer words/phrases that by the nature of the product provide better placement in the results?]

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✔ Item attribute relevancy ✔

The key information provided in item attributes is considered in Etsy search, similar to keywords in item tags and titles.

["similar to keywords; yet somewhat different?]

When using attributes, select as many accurate attributes as each item has available. This will maximize your item’s exposure in search results. [important]

Using Attributes When Listing an Item article link . . .

https://help.etsy.com/hc/en-us/articles/115014502508

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✔ Listing quality ✔

To show items that buyers are likely to purchase, Etsy’s search algorithm also considers how well individual items tend to do in search. We call this “listing quality.”

[somewhat ambiguous . . . "listing quality" how well individual items tend to do in search . . . seems to imply how individual items are placed in order?]

If a buyer clicks, favorites, or purchases an item after they’ve seen it in search results, that action contributes to the listing’s quality score.

[IMPORTANT --- When a buyer (shopper) clicks an item AND favorites an item OR purchases an item AFTER the shopper/buyer sees it in SEARCH RESULTS then this CONTRIBUTES to the Listing's Quality SCORE]

Note: New shops and listings have a neutral quality score, which has no impact on placement.

[This appears to be telling us that new and existing listings are treated differently which was once thought to be different? Thus, NEW is best promoted in teams and promoted and other promo ways?]

[DecorDesignsAndMore]

✔Customer & market experience ✔

We want buyers to have a great experience when they purchase from a seller on Etsy. Because of this, we consider a shop’s record of customer service and whether it’s in good standing according to Etsy’s policies.

✔ Great reviews, completed About section, and completed shop policies can all help your placement in search.

✔ Using the shop policies template will also slightly improve your placement (FAQs and seller details are not factored). However, recent cases and past intellectual property infringement issues can have a negative effect.

✔ New shops have a neutral score, which has no impact on placement.

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✔ Recency ✔

To keep search results fresh for frequent shoppers, Etsy’s search algorithm reviews how recently an item was listed or relisted.

[the word and term "recency" does have some complexity in its meaning]


RECENT and NEW are related and thus NEW does have some consideration?

[DecorDesignsAndMore]

Translation of listings in search

All your listing information, including titles and tags, needs to be in the shop language you chose when you signed up for selling on Etsy. For example, if your shop language is French, but you've written your tags in English, the tags will not help to bring up your items.

Etsy will automatically translate listings for you, or you can choose to translate yourself.

https://help.etsy.com/hc/en-us/articles/360000343048

To check your shop's default listing language, click Manage languages on this page: Shop Manager > Settings > Languages and translations.

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✔ Improving the search factors in your shop

- Add more specific categories to your listings
- Review your tags and titles
- Make sure your attributes are accurate
- Encourage shopper interaction
- Provide a positive customer experience

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✔ Add more specific categories to your listings ✔

Relevant categories display your items to the right buyers, so we encourage you to add more specific information to your listings. This will make it easier for buyers to find you.

✔ Review your tags and titles ✔

Using Tags to Get Found in Search

https://help.etsy.com/hc/en-us/articles/360000336307

Using Listing Titles to Get Found in Search

https://help.etsy.com/hc/en-us/articles/360000337827

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✔✔✔ Provide a positive customer experience ✔

[without a doubt, very important]

Taking these steps will help ensure that your customers have a positive experience and are encouraged to leave a great review.

Complete your shipping profiles to represent processing times to your buyers accurately. Be sure to mark orders as shipped to help buyers know when to expect their items.

Make sure your About section is complete.

How to Craft a Killer About Section link . . .

https://www.etsy.com/seller-handbook/article/how-to-craft-a-killer-about-section/22636178725

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Shop Policies

Fill out your shop policies and use the template to give buyers helpful information about your shop.

Take steps to communicate with past buyers and swiftly resolve open cases.

Setting up Shop Policies link . . .

https://help.etsy.com/hc/en-us/articles/115014372467

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Questions; please share here . . . thank you . . .

Seller Handbook link . . .

https://www.etsy.com/seller-handbook/search?query=customer+service

164 articles to help . . .

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Here is a free online video maker from Adobe . . .

spark.adobe.com/make/video-maker/

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Just an FYI . . . about the growth in number of Etsy shops . . . in mid-June 2016 there were under 1 million Etsy shops . . . today there are just over 1.2 million Etsy shops . . .

source: https://www.etsy.com/search/shops?search_query=+&order=most_recent&search=.&page=1